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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Emotion"
~subject:"Werbewirkung"
~type:"article"
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Search: subject_exact:"Brand personality"
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Emotion
Werbewirkung
Brand image
61
Markenimage
61
Consumer behaviour
48
Konsumentenverhalten
48
Brand management
46
Markenführung
46
Brand
27
Markenartikel
27
Advertising effects
14
Beziehungsmarketing
7
Relationship marketing
7
Branding
6
Experiment
5
Perception
5
Wahrnehmung
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Brand extension
4
Brand loyalty
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Markentransfer
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Sound symbolism
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Advertising
3
Brand name
3
Brand personality
3
Confidence
3
Customer satisfaction
3
Kundenzufriedenheit
3
Market research
3
Marketing management
3
Marketingmanagement
3
Marktforschung
3
Measurement
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Messung
3
Packaging
3
Perceived fit
3
Personality psychology
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Persönlichkeitspsychologie
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Product counterfeiting
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19
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Rossiter, John R.
2
Baxter, Stacey M.
1
Bekk, Magdalena
1
Biswas, Abhijit
1
Boeuf, Benjamin
1
Carpenter, Thomas P.
1
Clemente, Sarah
1
Cohen, Justin
1
Dolansky, Eric
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1
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1
Grahl, Daniel
1
Guha, Abhijit
1
Ilicic, Jasmina
1
Kellaris, James J.
1
Kenning, Peter
1
Klink, Richard R.
1
Kouril, Michal
1
Kulczynski, Alicia
1
Kum, Doreen
1
Lambert-Pandraud, Raphaëlle
1
Langner, Tobias
1
Laurent, Gilles
1
Lee, Yih Hwai
1
Lowrey, Tina M.
1
Mantonakis, Antonia
1
Martin, Brett A. S.
1
Mayer, James Mark
1
Mullet, Etienne
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Newman, Kevin P.
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Nguyen, Cathy
1
Opitz, Christian
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Peev, Plamen
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
62
The journal of product & brand management
51
The journal of brand management : an international journal
44
Journal of marketing communications
40
International journal of advertising : the quarterly review of marketing communications
30
Psychology & marketing
28
International journal of advertising : the review of marketing communications
26
Journal of retailing and consumer services
23
Journal of promotion management : innovations in planning and applied research
22
Journal of advertising research
20
Journal of promotion management : JPM
19
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
17
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
Asia Pacific journal of marketing and logistics
13
International journal of hospitality management
13
Marketing intelligence & planning
13
The journal of consumer marketing
12
Marketing : ZFP ; journal of research and management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of global marketing
9
Tourism management : research, policies, practice
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Cogent business & management
7
Global business review
7
International journal of consumer studies
7
Journal of Islamic marketing
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of the Academy of Marketing Science
7
Journal of travel and tourism marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Qualitative market research : an international journal
7
European journal of marketing
6
International journal of sports marketing & sponsorship
6
Journal of consumer marketing
6
Journal of current issues and research in advertising : JCIRA
6
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ECONIS (ZBW)
19
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1
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
2
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
3
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
4
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
5
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
6
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
7
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
8
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
9
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
10
Falling in love with brands : a dynamic analysis of the trajectories of brand love
Langner, Tobias
;
Grahl, Daniel
;
Fischer, Alexander
; …
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011444002
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