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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Firmenimage"
~subject:"Markenartikel"
~subject:"Markenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Firmenimage
Markenartikel
Markenimage
Brand management
69
Markenführung
69
Consumer behaviour
67
Konsumentenverhalten
67
Brand image
60
Brand
41
Advertising effects
16
Werbewirkung
16
Beziehungsmarketing
11
Relationship marketing
11
Brand loyalty
10
Emotion
9
Markentreue
8
USA
7
United States
7
Advertising
5
Brand extension
5
Branding
5
Experiment
5
Luxury goods
5
Luxusgüter
5
Markentransfer
5
Marketing management
5
Marketingmanagement
5
Perception
5
Wahrnehmung
5
Werbung
5
Brand name
4
Confidence
4
Handelsmarke
4
Measurement
4
Messung
4
Perceived fit
4
Store brand
4
Theorie
4
Theory
4
Vertrauen
4
Advertising music
3
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Undetermined
40
Free
3
Type of publication
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Article
76
Type of publication (narrower categories)
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Article in journal
Conference paper
Aufsatz in Zeitschrift
76
Konferenzbeitrag
1
Language
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English
76
Author
All
Klink, Richard R.
4
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Biswas, Abhijit
2
Dens, Nathalie
2
Guha, Abhijit
2
Gunasti, Kunter
2
Kouril, Michal
2
Laurent, Gilles
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Neslin, Scott A.
2
Newman, Kevin P.
2
Pelsmacker, Patrick de
2
Pogacar, Ruth
2
Romaniuk, Jenni
2
Rossiter, John R.
2
Russell, Cristel
2
Russell, Dale
2
Sattler, Henrik
2
Schnittka, Oliver
2
Trump, Rebecca K.
2
Völckner, Franziska
2
Aguirre-Rodriguez, Alexandra
1
Athaide, Gerard A.
1
Baghi, Ilaria
1
Baltas, George
1
Banerjee, Madhumita
1
Baxter, Stacey M.
1
Bechara, Antoine
1
Bekk, Magdalena
1
Besharat, Ali
1
Bijmolt, Tammo H. A.
1
Bodapati, Anand
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Bradlow, Eric T.
1
Bradshaw, Hannah K.
1
Bucklin, Randolph E.
1
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Published in...
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
586
The journal of brand management : an international journal
491
The journal of product & brand management
356
Journal of retailing and consumer services
317
Psychology & marketing
171
European journal of marketing : EJM
137
Asia Pacific journal of marketing and logistics
113
Tourism management : research, policies, practice
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Journal of marketing communications
100
Journal of travel and tourism marketing
100
Journal of marketing
89
International journal of hospitality management
88
Marketing intelligence & planning
88
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of strategic marketing
83
Journal of consumer research : JCR ; an interdisciplinary bimonthly
81
Journal of international consumer marketing
81
The journal of consumer marketing
81
Journal of marketing management : MM
79
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
77
Journal of fashion marketing and management
74
International marketing review
69
Journal of advertising research
69
Journal of global marketing
68
Journal of the Academy of Marketing Science
67
The IUP journal of brand management : IJBRM
65
Cogent business & management
63
International journal of advertising : the quarterly review of marketing communications
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
61
Journal of promotion management : JPM
58
Journal of promotion management : innovations in planning and applied research
58
Journal of marketing research : JMR
56
Marketing : ZFP ; journal of research and management
56
International journal of internet marketing and advertising : IJIMA
54
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
International journal of advertising : the review of marketing communications
51
International journal of consumer studies
51
Journal of Islamic marketing
50
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ECONIS (ZBW)
76
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76
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Making brand activism successful : how advice-giving can boost support behavior and reap benefits for the brand
Thürridl, Carina
;
Thompson, Frauke Mattison
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 685-696
Persistent link: https://www.econbiz.de/10014458464
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
5
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
6
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
7
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
8
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
9
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
10
The past, present, and future of brand research
Oh, Travis Tae
;
Keller, Kevin Lane
;
Neslin, Scott A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 151-162
Persistent link: https://www.econbiz.de/10012301429
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