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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Markenimage"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Working Paper"
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Markenimage
Social web
Brand management
69
Markenführung
69
Consumer behaviour
52
Konsumentenverhalten
52
Brand image
46
Brand
33
Markenartikel
33
Advertising effects
11
Werbewirkung
11
Beziehungsmarketing
9
Relationship marketing
9
Emotion
8
Brand loyalty
6
Branding
5
Perception
5
Wahrnehmung
5
Advertising
4
Advertising music
4
Brand name
4
Confidence
4
Experiment
4
Luxury goods
4
Luxusgüter
4
Markentreue
4
Perceived fit
4
Vertrauen
4
Werbemusik
4
Werbung
4
Brand names
3
Brand personality
3
Cognition
3
Kognition
3
Packaging
3
Personality psychology
3
Persönlichkeitspsychologie
3
Product design
3
Produktgestaltung
3
Sales promotion
3
Sound symbolism
3
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Article
47
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Aufsatz in Zeitschrift
Working Paper
Article in journal
47
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English
47
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Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Gunasti, Kunter
2
Klink, Richard R.
2
Kouril, Michal
2
Lehmann, Donald R.
2
Liu, Maggie Wenjing
2
Newman, Kevin P.
2
Pogacar, Ruth
2
Rossiter, John R.
2
Trump, Rebecca K.
2
Aguirre-Rodriguez, Alexandra
1
Athaide, Gerard A.
1
Baghi, Ilaria
1
Banerjee, Madhumita
1
Baxter, Stacey M.
1
Besharat, Ali
1
Bijmolt, Tammo H. A.
1
Boeuf, Benjamin
1
Borgelink, Bianca G. D.
1
Bóveda-Lambie, Adriana M.
1
Carpenter, Thomas P.
1
Casteran, Gauthier
1
Chen, Qimei
1
Choi, Choongbeom
1
Choi, Sungwoo
1
Chrysochou, Polymeros
1
Cohen, Justin
1
DeSarbo, Wayne
1
Dens, Nathalie
1
Devezer, Berna
1
Ding, Yu
1
Dommer, Sara Loughran
1
Eggers, Fabian
1
Eggers, Felix
1
Eisend, Martin
1
Faulkner, Margaret
1
Fischer, Alexander
1
Fornerino, Marianela
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
392
The journal of product & brand management
299
The journal of brand management : an international journal
298
Journal of retailing and consumer services
188
European journal of marketing : EJM
84
Journal of marketing communications
75
Psychology & marketing
75
Marketing intelligence & planning
74
Asia Pacific journal of marketing and logistics
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
61
International journal of internet marketing and advertising : IJIMA
61
Industrial marketing management : the international journal for industrial and high-tech firms
56
Journal of promotion management : innovations in planning and applied research
56
Journal of international consumer marketing
54
Tourism management : research, policies, practice
50
Journal of marketing management : MM
49
Journal of strategic marketing
49
Journal of marketing
47
Journal of the Academy of Marketing Science
47
Cogent business & management
46
Journal of global marketing
46
The IUP journal of brand management : IJBRM
45
International journal of consumer studies
44
The journal of consumer marketing
43
International marketing review
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
Journal of promotion management : JPM
42
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of travel and tourism marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
International journal of advertising : the review of marketing communications
38
Qualitative market research : an international journal
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of Islamic marketing
33
Journal of fashion marketing and management
33
International journal of contemporary hospitality management
32
Business horizons
28
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ECONIS (ZBW)
47
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1
Drivers of autonomous vehicles-analyzing consumer preferences for self-driving car brand extensions
Eggers, Felix
;
Eggers, Fabian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 89-112
Persistent link: https://www.econbiz.de/10013184269
Saved in:
2
Robot-brand fit the influence of brand personality on consumer reactions to service robot adoption
Choi, Sungwoo
;
Liu, Stella X.
;
Choi, Choongbeom
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 129-142
Persistent link: https://www.econbiz.de/10013184293
Saved in:
3
Cued-recall asymmetries : the case of brand names and logos
Dommer, Sara Loughran
;
Parker, Jeffrey
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 669-684
Persistent link: https://www.econbiz.de/10014458461
Saved in:
4
Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing
;
Zhu, Qichao
;
Wang, Xian
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 237-250
Persistent link: https://www.econbiz.de/10013273033
Saved in:
5
When less is more : consumers prefer brands that donate more in relative versus absolute terms
Keenan, Elizabeth A.
;
Wilson, Anne V.
;
John, Leslie K.
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10013184252
Saved in:
6
Exogenous brand crises : brand infection and contamination
Whitler, Kimberly A.
;
Besharat, Ali
;
Kashmiri, Saim
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 129-133
Persistent link: https://www.econbiz.de/10012488865
Saved in:
7
All that glitters is not gold : when glossy packaging hurts brand trust
Han, Yegyu
;
Pandelaere, Mario
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 191-202
Persistent link: https://www.econbiz.de/10012548445
Saved in:
8
The role of betrayal in the response to value and performance brand crisis
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10012548467
Saved in:
9
Emotion regulation in the marketplace : the role of pleasant brand personalities
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
2
,
pp. 231-245
Persistent link: https://www.econbiz.de/10012548481
Saved in:
10
Sounds good : phonetic sound patterns in top brand names
Pogacar, Ruth
;
Plant, Emily
;
Rosulek, Laura Felton
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 549-563
Persistent link: https://www.econbiz.de/10011399113
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