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~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Wahrnehmung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject_exact:"Wahrnehmungsmessung"
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Wahrnehmung
Perception
19
Consumer behaviour
15
Konsumentenverhalten
15
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5
Brand image
5
Brand management
5
Markenführung
5
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Aufsatz in Zeitschrift
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Ai, Yijie
1
Akdeniz, M. Billur
1
Aribarg, Anocha
1
Ashby, Nathan
1
Bae, T. J.
1
Bagchi, Rajesh
1
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1
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1
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1
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1
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1
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1
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1
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1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
93
Journal of retailing and consumer services
61
International journal of hospitality management
45
Discussion paper series / IZA
38
International journal of selection and assessment
38
Tourism management : research, policies, practice
34
Journal of business ethics : JOBE
32
International journal of consumer studies
30
The international journal of human resource management
29
Working paper / National Bureau of Economic Research, Inc.
29
Journal of marketing research : JMR
28
Psychology & marketing
27
Discussion paper / Centre for Economic Policy Research
26
Journal of travel and tourism marketing
26
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
26
Journal of consumer research : JCR ; an interdisciplinary bimonthly
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Marketing : ZFP ; journal of research and management
22
Academy of Management journal : AMJ
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Tourism management perspectives : TMP
20
CESifo working papers
19
Journal of marketing communications
18
Journal of retailing
18
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
18
Journal of business and psychology
17
Journal of behavioral decision making
16
Asia Pacific journal of marketing and logistics
15
International journal of advertising : the review of marketing communications
15
Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
14
Journal of consumer behaviour : an international research review
13
Journal of economic behavior & organization : JEBO
13
Journal of economic psychology : research in economic psychology and behavioral economics
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
The journal of product & brand management
13
The international review of retail, distribution and consumer research
12
The journal of brand management : an international journal
12
The journal of consumer marketing
12
Journal of advertising : official publication of the American Academy of Advertising
11
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ECONIS (ZBW)
19
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1
Time to pay attention to attention : using attention-based process traces to better understand consumer decision-making
Mormann, Milica
;
Griffiths, Tom
;
Janiszewski, Chris A.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10012417692
Saved in:
2
Touch vs. click : how computer interfaces polarize consumers' evaluations
Wang, Xiaoyu
;
Keh, Hean Tat
;
Zhao, Hongrui
;
Ai, Yijie
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 265-277
Persistent link: https://www.econbiz.de/10012301466
Saved in:
3
Matte matters : when matte packaging increases perceptions of food naturalness
Marckhgott, Eva
;
Kamleitner, Bernadette
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
2
,
pp. 167-178
Persistent link: https://www.econbiz.de/10012059959
Saved in:
4
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
5
Please do not answer if you are reading this : respondent attention in online panels
Paas, Leonard J.
;
Morren, Meike
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10011820261
Saved in:
6
Visual attention, buying impulsiveness, and consumer behavior
Khachatryan, Hayk
;
Rihn, Alicia
;
Behe, Bridget
;
Hall, …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 23-35
Persistent link: https://www.econbiz.de/10011820267
Saved in:
7
A longitudinal examination of the impact of quality perception gap on brand performance in the US automotive industry
Akdeniz, M. Billur
;
Calantone, Roger J.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011653723
Saved in:
8
Malleability of taste perception : biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay
Mantonakis, Antonia
;
Schwarz, Norbert
;
Wudarzewski, Amanda
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 293-303
Persistent link: https://www.econbiz.de/10011675186
Saved in:
9
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong
;
Scammon, Debra L.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Saved in:
10
Power and the appeal of the deal : how consumers value the control provided by Pay What You Want (PWYW) pricing
Barone, Michael J.
;
Bae, T. J.
;
Qian, Shanshan
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 437-447
Persistent link: https://www.econbiz.de/10011730683
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