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~isPartOf:"Marketing letters : a journal of research in marketing"
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Consumer behaviour
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Rules of origin
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Ursprungsregeln
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Brand image
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Russell, Cristel
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Kim, Sunghoon
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
19
Journal of global marketing
18
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
15
CESifo working papers
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International tax and public finance
14
Journal of international consumer marketing
14
FinanzArchiv : European journal of public finance
10
International marketing review
10
Discussion paper / Centre for Economic Policy Research
9
Diskussionsbeiträge / 2
9
Journal of world trade : law, economic policy, public policy
9
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
8
International marketing and the country of origin effect : the global impact of 'Made in Italy'
7
NBER working paper series
7
The journal of brand management : an international journal
7
CESifo Working Paper
6
Journal of public economics
6
Journal of international marketing
5
Journal of marketing management : MM
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Journal of public economic theory
5
Journal of retailing and consumer services
5
NBER Working Paper
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The world economy : the leading journal on international economic relations
5
CESifo Forum
4
CESifo Working Paper Series
4
Journal of consumer behaviour : an international research review
4
Journal of euromarketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international economics
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Management international review : mir ; journal of international business
4
UmsatzsteuerRundschau : UR : Zeitschrift für die gesamte Umsatzsteuerpraxis
4
Working paper
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Working paper / National Bureau of Economic Research, Inc.
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Asian business & management
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ECONIS (ZBW)
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Spatial heterogeneity of country-of-origin effects within a country : analysis of online review ratings in the US car market
Kim, Minyoung
;
Kim, Sunghoon
;
Lee, Jongkuk
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10011876253
Saved in:
2
Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Fischer, Peter Mathias
;
Zeugner-Roth, Katharina P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10011675154
Saved in:
3
Ambivalence toward a country and consumers’ willingness to buy emblematic brands : the differential predictive validity of objective and subjective ambivalence measures on behavior...
Russell, Cristel
;
Russell, Dale
;
Klein, Jill
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
4
,
pp. 357-371
Persistent link: https://www.econbiz.de/10010217762
Saved in:
4
Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel
;
Russell, Dale
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
4
,
pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
Saved in:
5
The impact of a product's country-of-origin on compromise and attraction effects
Chuang, Shih-Chieh
;
Yen, HsiuJu Rebecca
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
4
,
pp. 279-291
Persistent link: https://www.econbiz.de/10003549621
Saved in:
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