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~isPartOf:"Marketing performativity : theories, practices and devices"
~subject:"Markenführung"
~type_genre:"Amtsdruckschrift"
~type_genre:"Book section"
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Markenführung
Brand management
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Consumer behaviour
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Brand
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Markenartikel
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Bauwirtschaft
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Amtsdruckschrift
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Baeza, Julia
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Hallin, Anette
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Marketing performativity : theories, practices and devices
Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Measuring and managing brands
8
Psychology of branding
8
Handbook on brand and experience management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Brand management ; Vol. 1
5
Brand management in emerging markets : theories and practice
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
International marketing ; Vol. 2
4
Celebrity, convergence and transformation
3
Country of origin effect : looking back and moving forward
3
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Handbook of brand relationships
3
Kellogg on branding : the marketing faculty of the Kellogg School of Management
3
Luxury marketing, sustainability and technology : the future of luxury management
3
Marke neu denken : Paradigmenwechsel in der Markenführung
3
Strong brands, strong relationships
3
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Aufbruch : Ingredient Branding schafft Werte
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Branded lives : the production and consumption of meaning at work
2
Building corporate identity, image and reputation in the digital era
2
Contemporary case studies on fashion production, marketing and operations
2
Contemporary research in e-branding
2
Cutting edge international research
2
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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ECONIS (ZBW)
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Brand transformation : a performative approach to brand regeneration
Lucarelli, Andrea
;
Hallin, Anette
- In:
Marketing performativity : theories, practices and devices
,
(pp. 84-106)
.
2017
Persistent link: https://www.econbiz.de/10011616288
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2
Exploring the brand's world-as-assemblage : the brand as a market shaping device
Onyas, Winfred Ikiring
;
Ryan, Annmarie
- In:
Marketing performativity : theories, practices and devices
,
(pp. 141-166)
.
2017
Persistent link: https://www.econbiz.de/10011616301
Saved in:
3
Construction of silence on issues of sustainability through branding in the fashion market
Soler, Cecilia
;
Baeza, Julia
;
Svard, Camilla
- In:
Marketing performativity : theories, practices and devices
,
(pp. 219-246)
.
2017
Persistent link: https://www.econbiz.de/10011616343
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