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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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Brand management
36
Markenführung
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Brand
10
Consumer behaviour
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Markenartikel
10
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Markenimage
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Apple Computer Inc.
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
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1
Return on Brand Investment : taking a data-driven approach to branding
Reichelt, Roman
;
Nguyen, Minh Dang
;
Trachsel, Stephanie
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
5
,
pp. 20-27
Persistent link: https://www.econbiz.de/10014373823
Saved in:
2
Building a minimum viable brand : best practice for startups
Walter, Simon
;
Heinemann, Florian
;
Haberstock, Philipp
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
40
(
2023
)
3
,
pp. 62-69
Persistent link: https://www.econbiz.de/10014315006
Saved in:
3
When brands take a stand : navigating emotional reactions to brand activism
Wannow, Stefanie
;
Haupt, Martin
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
2
,
pp. 44-51
Persistent link: https://www.econbiz.de/10013163636
Saved in:
4
A contemporary approach to holistic brand communication
Leimert, Hannah
;
Scharfenberger, Philipp
;
Tomczak, Torsten
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
38
(
2021
)
2
,
pp. 10-18
Persistent link: https://www.econbiz.de/10012503780
Saved in:
5
New music recommendation algorithm facilitates audio branding
Barth, Bertram
;
Borgstedt, Silke
;
Edwards, James
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10012103802
Saved in:
6
Multisensory brand experiences in digital media
Musiolik, Thomas Heinrich
;
Karunanayaka, Kasun
;
Cheok, …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
36
(
2019
)
1
,
pp. 52-57
Persistent link: https://www.econbiz.de/10012010912
Saved in:
7
The future role of physical touchpoints in luxury retailing
Schüller, Sophie
;
Dietrich, Daniel
;
Spielmann, Lorenz
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
6
,
pp. 84-95
Persistent link: https://www.econbiz.de/10012003338
Saved in:
8
Taktiken im Marketing : wie bewegen wir den gleichgültigen Kunden? : denn der Brand tut's nicht mehr
Rutschmann, Marc
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
35
(
2018
)
2
,
pp. 86-89
Persistent link: https://www.econbiz.de/10011965340
Saved in:
9
How consumers choose hearing aid brands
Riedi, Martin
;
Bellis, Emanuel de
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
6
,
pp. 94-100
Persistent link: https://www.econbiz.de/10011802469
Saved in:
10
Brand storytelling in social networks : tell your storyline
Pace, Stefano
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
33
(
2016
)
1
,
pp. 46-52
Persistent link: https://www.econbiz.de/10011560116
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