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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~subject:"1995-1998"
~subject:"Consumer behaviour"
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Search: subject_exact:"Filmbranche"
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1995-1998
Consumer behaviour
Film industry
20
Filmwirtschaft
20
Konsumentenverhalten
6
USA
6
United States
6
Distribution channel
3
Erfolgsfaktor
3
Kino
3
Movie theatre
3
Social Web
3
Social web
3
Success factor
3
Vertriebsweg
3
Advertising
2
Marketing
2
Product differentiation
2
Product quality
2
Produktdifferenzierung
2
Produktqualität
2
Viral marketing
2
Virales Marketing
2
Werbung
2
movies
2
1996-2005
1
2000-2003
1
2001-2005
1
Aktiengesellschaft
1
Angebot
1
Anlageverhalten
1
Behavioural finance
1
Betriebliche Finanzwirtschaft
1
Bewertung
1
Bibliometrics
1
Bibliometrie
1
Bottleneck
1
Brand management
1
Capital income
1
Celebrity endorsement
1
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7
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English
7
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Addis, Michela
2
Holbrook, Morris B.
2
Berthon, Pierre R.
1
Chen, Yuxin
1
Chintagunta, Pradeep K.
1
DesAutels, Philip
1
Hanssens, Dominique M.
1
Joshi, Amit M.
1
Manchanda, Punjeet
1
Nam, Sungjoon
1
Pitt, Leyland F.
1
Pritzker, Steven R.
1
Wang, Wenbo
1
Zhang, Qiang
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Journal of business research : JBR
6
Journal of cultural economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Applied economics letters
4
Journal of global fashion marketing : JGfM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
International journal of arts management
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
NBER working paper series
3
The journal of media economics
3
Applied economics
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Business history
2
Economic research
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International marketing review
2
Journal of advertising research
2
Journal of marketing
2
Journal of marketing research : JMR
2
Journal of media business studies
2
Journal of travel and tourism marketing
2
Marketing letters : a journal of research in marketing
2
NBER Working Paper
2
Production and operations management : an international journal of the Production and Operations Management Society
2
SocioEconomic challenges : SEC
2
Working papers / Harvard Business School, Division of Research
2
Accounting, auditing & accountability journal
1
Arts and the market : AAM
1
Australian economic papers
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Chicago-Kent College of Law Research Paper
1
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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ECONIS (ZBW)
7
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1
Frontiers : in-consumption social listening with moment-to-moment unstructured data : the case of movie appreciation and live comments
Zhang, Qiang
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 285-295
Persistent link: https://www.econbiz.de/10012212445
Saved in:
2
Is movie success a judgment device? : when more is not better
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 881-890
Persistent link: https://www.econbiz.de/10011970099
Saved in:
3
Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.
;
Pitt, Leyland F.
;
DesAutels, Philip
- In:
Psychology & marketing
28
(
2011
)
10
,
pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
Saved in:
4
The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon
;
Manchanda, Punjeet
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
Saved in:
5
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
6
Special issue: Marketing movies
Pritzker, Steven R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003859356
Saved in:
7
Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Joshi, Amit M.
;
Hanssens, Dominique M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 239-250
Persistent link: https://www.econbiz.de/10003843292
Saved in:
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