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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The American economic review"
~isPartOf:"The journal of consumer marketing"
~subject:"Social Web"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The American economic review
The journal of consumer marketing
Journal of business research : JBR
8
Information systems research : ISR
2
International journal of electronic commerce : IJEC
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of internet commerce
2
Psychology & marketing
2
British journal of management : BJM
1
Business & information systems engineering
1
Cross-cultural buyer behavior
1
Der Markt : international journal of marketing
1
Electronic commerce research and applications
1
Hitotsubashi journal of economics
1
International journal of advertising : the review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
Journal of advertising
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of behavioral decision making
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international consumer marketing
1
Journal of management information systems : JMIS
1
Journal of marketing analytics : JMA
1
Journal of public economics
1
Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
5
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 666-685
Persistent link: https://www.econbiz.de/10009299477
Saved in:
3
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
4
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
Saved in:
5
Advertising content
Anderson, Simon P.
;
Renault, Régis
- In:
The American economic review
96
(
2006
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10003311765
Saved in:
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