//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Book"
~subject:"Informationsverhalten"
~subject:"Social Web"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bedienungsanleitung"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Book
Informationsverhalten
Social Web
Werbung
Product information
12
Produktinformation
12
Consumer behaviour
7
Konsumentenverhalten
7
Online retailing
3
Online-Handel
3
Absatz
2
Advertising
2
E-commerce
2
Electronic Commerce
2
Game theory
2
Information behaviour
2
Internet
2
Internet marketing
2
Online-Marketing
2
Sales
2
Social web
2
Spieltheorie
2
Viral marketing
2
Virales Marketing
2
Assortment size
1
Attribute quantity
1
Befragung
1
Brand
1
Buch
1
China
1
Competition
1
Consumer information search
1
Consumers
1
Consumption theory
1
Credibility
1
Data Mining
1
Data mining
1
Decision under uncertainty
1
Duopol
1
Duopoly
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
6
Language
All
English
6
Author
All
Barnes, Nora Ganim
1
Berger, Jonah
1
Chrysochou, Polymeros
1
Dörnyei, Krisztina Rita
1
Guo, Liang
1
Karakaya, Fahri
1
Krystallis, Athanasios
1
Lambrecht, Anja
1
Mayzlin, Dina
1
Rasmussen, Scott J.
1
Shin, Jiwoong
1
Sorensen, Alan T.
1
Vana, Prasad
1
Zhao, Ying
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
11
Psychology & marketing
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Information systems research : ISR
3
Journal of internet commerce
3
International journal of consumer studies
2
International journal of electronic commerce : IJEC
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of management information systems : JMIS
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
Business & information systems engineering
1
Cross-cultural buyer behavior
1
Decision sciences : DS
1
Der Markt : international journal of marketing
1
Electronic commerce research
1
Electronic commerce research and applications
1
Hitotsubashi journal of economics
1
Information economics and policy : IEP
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
Journal of advertising
1
Journal of advertising research
1
Journal of agricultural & food industrial organization
1
Journal of agricultural economics
1
Journal of behavioral decision making
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
3
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 666-685
Persistent link: https://www.econbiz.de/10009299477
Saved in:
4
Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
Saved in:
5
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
6
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->