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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"Viral marketing"
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Journal of business research : JBR
18
Psychology & marketing
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of consumer behaviour : an international research review
11
Food policy : economics planning and politics of food and agriculture
10
Journal of retailing and consumer services
10
Information systems research : ISR
9
Journal of the Academy of Marketing Science
9
International journal of consumer studies
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of food products marketing
8
International journal of hospitality management
7
Journal of marketing research : JMR
7
Journal of retailing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
NBER Working Paper
6
NBER working paper series
6
Working paper / National Bureau of Economic Research, Inc.
6
German journal of agricultural economics : GJAE
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing communications
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of electronic commerce research : JECR
4
Journal of management information systems : JMIS
4
Journal of marketing management : MM
4
Marketing letters : a journal of research in marketing
4
The international review of retail, distribution and consumer research
4
Agricultural and resource economics review : ARER
3
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
Health marketing quarterly
3
International journal of electronic commerce : IJEC
3
International journal of internet marketing and advertising : IJIMA
3
Journal of economic behavior & organization : JEBO
3
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
8
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
The impact of product assortment size and attribute quantity on information searches
Dörnyei, Krisztina Rita
;
Krystallis, Athanasios
; …
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 191-201
Persistent link: https://www.econbiz.de/10011694822
Saved in:
3
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
4
Preview provision under competition
Xiang, Yi
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 149-169
Persistent link: https://www.econbiz.de/10008905583
Saved in:
5
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 666-685
Persistent link: https://www.econbiz.de/10009299477
Saved in:
6
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
7
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
8
Information provision in a vertically differentiated competitive marketplace
Kuksov, Dmitri
;
Lin, Yuanfang
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10003973186
Saved in:
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