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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of consumer marketing"
~subject:"Online retailing"
~subject:"Social Web"
~subject:"Werbung"
~type_genre:"Aufsatz in Zeitschrift"
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Li, Chunyu
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1
Nepomuceno, Marcelo Vinhal
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Peng, Ling
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of consumer marketing
Information systems research : ISR
10
Journal of business research : JBR
10
Journal of internet commerce
5
Journal of electronic commerce research : JECR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of management information systems : JMIS
3
Psychology & marketing
3
Electronic commerce research
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of electronic commerce : IJEC
2
International journal of hospitality management
2
International journal of retail and distribution management
2
International journal of technology marketing : IJTMkt
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Journal of the Academy of Marketing Science
2
The international review of retail, distribution and consumer research
2
Applied economic perspectives and policy
1
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
Business & information systems engineering
1
Cross-cultural buyer behavior
1
Decision sciences : DS
1
Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European journal of operational research : EJOR
1
European retail research
1
Food policy : economics planning and politics of food and agriculture
1
HMD : Praxis der Wirtschaftsinformatik
1
Hitotsubashi journal of economics
1
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ECONIS (ZBW)
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Consumer perceptions of online review deceptions : an empirical study in China
Peng, Ling
;
Cui, Geng
;
Zhuang, Mengzhou
;
Li, Chunyu
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 269-280
Persistent link: https://www.econbiz.de/10011523218
Saved in:
3
Uninformative advertising as an invitation to search
Mayzlin, Dina
;
Shin, Jiwoong
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 666-685
Persistent link: https://www.econbiz.de/10009299477
Saved in:
4
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?
Laroche, Michel
;
Nepomuceno, Marcelo Vinhal
;
Richard, …
- In:
The journal of consumer marketing
27
(
2010
)
2/3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10003987459
Saved in:
5
Impact of online reviews of customer care experience on brand or company selection
Karakaya, Fahri
;
Barnes, Nora Ganim
- In:
The journal of consumer marketing
27
(
2010
)
5
,
pp. 447-457
Persistent link: https://www.econbiz.de/10008651277
Saved in:
6
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
Saved in:
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