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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of product & brand management"
~subject:"Product quality"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Product quality
Consumer behaviour
665
Konsumentenverhalten
665
Brand management
300
Markenführung
300
Brand image
252
Markenimage
252
Brand
194
Markenartikel
192
Beziehungsmarketing
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Relationship marketing
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Allenby, Greg M.
2
Vera, Jorge
2
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Beneke, Justin
1
Blake, Tom
1
Brannon, Daniel C.
1
Carrillo, Janice E.
1
Carsana, Laurence
1
Chandukala, Sandeep R.
1
Chen, Pei-Ting
1
Chevalier, Judith A.
1
DelVeccio, Devon
1
Dover, Yaniv
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Edwards, Yancy D.
1
Erdem, Tülin
1
Fang, Xiang
1
Flynn, Ryan
1
Gardete, Pedro M.
1
Garratt, Mark J.
1
Greig, Tamsin
1
Gómez-Suárez, Mónica
1
Hu, Zhichen
1
Huang, Xiao
1
Jansen, Hans Christian
1
Jing, Bing
1
Jolibert, Alain
1
Joshi, Yogesh V.
1
Just, David
1
Kara, Ali
1
Keane, Michael P.
1
Kotschedoff, Marco J. W.
1
Ku, Hsuan-Hsuan
1
Kuksov, Dmitri
1
Li, Xi
1
Li, Yanzhi
1
Lin, Yuanfang
1
Lu, Jinzhao
1
Ma, Baolong
1
Mayzlin, Dina
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
Journal of retailing and consumer services
35
Journal of business research : JBR
23
International journal of hospitality management
21
International journal of industrial organization
15
Journal of food products marketing
13
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Psychology & marketing
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Cogent business & management
9
Journal of marketing research : JMR
9
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
International journal of production research
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
Total quality management & business excellence
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of economic behavior & organization : JEBO
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of hospitality marketing & management
6
Nepalese journal of economics : a publication of Uniglobe College
6
American journal of agricultural economics
5
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ECONIS (ZBW)
32
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1
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
2
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
3
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
4
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
5
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
6
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
7
Higher minimum quality standards and redistributive effects on consumer welfare
Kotschedoff, Marco J. W.
;
Pachali, Max J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 253-280
Persistent link: https://www.econbiz.de/10012183090
Saved in:
8
Service product design and consumer refund policies
Huang, Xiao
;
Zhang, Dan
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
Saved in:
9
Managing consumer deliberations in a decentralized distribution channel
Li, Xi
;
Li, Yanzhi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 170-190
Persistent link: https://www.econbiz.de/10011999564
Saved in:
10
Probabilistic selling for vertically differentiated products with salient thinkers
Zheng, Quan
;
Pan, Xiajun Amy
;
Carrillo, Janice E.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 442-460
Persistent link: https://www.econbiz.de/10012038417
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