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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Vision : the journal of business perspective"
~subject:"Brand management"
~subject:"Erfolgsfaktor"
~subject:"Industrie"
~subject:"Theorie"
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Product management
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Vision : the journal of business perspective
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
17
SpringerLink / Bücher
14
Discussion paper / Centre for Economic Policy Research
8
Springer eBook Collection / Business and Economics
8
Europäische Hochschulschriften / 5
7
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7
Beiträge zum Produkt-Marketing
5
International journal of production economics
5
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5
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4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
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3
Faculty & research / Insead : working paper series
3
International journal of industrial organization
3
International journal of technology management : IJTM
3
Journal of business economics : JBE
3
Journal of economics & management strategy : JEMS
3
Journal of the Academy of Marketing Science
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Manufacturing & service operations management : M & SOM
3
Office of Research working paper / University of Illinois at Urbana-Champaign, College of Commerce and Business Administration
3
The PDMA handbook of new product development
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Zeszyty naukowe
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... für Dummies
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College of Business working papers
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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IEEE transactions on engineering management : EM
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Industrial marketing management : the international journal for industrial and high-tech firms
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Integrationsmanagement für neue Produkte
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International journal of manufacturing technology and management
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International journal of product lifecycle management : IJPLM
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International journal of production research
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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1
What are we really good at? : product strategy with uncertain capabilities
Miklós-Thal, Jeanine
;
Raith, Michael
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10011864776
Saved in:
2
Kurdola : product portfolio decision
Dhall, Punyaslok
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 69-71
Persistent link: https://www.econbiz.de/10011343460
Saved in:
3
Kurdola product portfolio decision
Sivaramakrishnan, Sreeram
;
Hansaria, Vineet
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 65-68
Persistent link: https://www.econbiz.de/10011343463
Saved in:
4
Kurdola : product portfolio decision
Mukherjee, Jaydeep
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 58-64
Persistent link: https://www.econbiz.de/10011343465
Saved in:
5
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
6
Competing for low-end markets
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 776-788
Persistent link: https://www.econbiz.de/10009384019
Saved in:
7
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
Saved in:
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