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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"deu"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"EU-Staaten"
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Consumer behaviour
EU-Staaten
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
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91
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
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Liberali, Guilherme
6
Meyer, Robert J.
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Van Den Bulte, Christophe
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5
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5
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4
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4
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4
Fader, Peter
4
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4
Che, Hai
3
Chen, Yuxin
3
Danaher, Peter J.
3
Donkers, Bas
3
Dukes, Anthony
3
Dzyabura, Daria
3
Gerstner, Eitan
3
Gopalakrishnan, Arun
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Park, Young-Hoon
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Pazgal, Amit I.
3
Purohit, Devavrat
3
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
916
Journal of retailing and consumer services
816
International journal of hospitality management
731
The journal of product & brand management
394
The journal of brand management : an international journal
358
Management science : journal of the Institute for Operations Research and the Management Sciences
351
Tourism management : research, policies, practice
326
SpringerLink / Bücher
320
Cogent business & management
310
Journal of marketing management : MM
308
International journal of retail & distribution management
293
Journal of fashion marketing and management
287
International journal of contemporary hospitality management
265
International Journal of Retail & Distribution Management
261
Journal of hospitality marketing & management
248
Working paper series / European Central Bank
227
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
224
Psychology & marketing
219
Journal of air transport management
217
Research policy : policy, management and economic studies of science, technology and innovation
210
Journal of Product & Brand Management
201
Asia Pacific journal of marketing and logistics
187
Journal of marketing management : JMM ; journal of the Academy of Marketing
187
Journal of business ethics : JOBE
184
Journal of promotion management : innovations in planning and applied research
172
Kom / Kommission der Europäischen Gemeinschaften
171
Journal of promotion management : JPM
167
Marketing : ZFP ; journal of research and management
167
European journal of marketing : EJM
164
The journal of services marketing
164
International journal of consumer studies
161
Working paper
160
Journal of the Academy of Marketing Science
159
Journal of marketing communications
152
Journal of travel and tourism marketing
147
Tourism management perspectives : TMP
145
Marketing intelligence & planning
144
Journal of marketing
143
Journal of sport management : the official journal of the North American Society of Sport Management
140
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ECONIS (ZBW)
274
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274
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1
Information acquisition and sharing in a vertical relationship
Guo, Liang
;
Iyer, Ganesh
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 483-506
Persistent link: https://www.econbiz.de/10003984572
Saved in:
2
Impact of customer
knowledge
heterogeneity on bundling strategy
Basu, Amiya
;
Vitharana, Padmal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 792-801
Persistent link: https://www.econbiz.de/10003885076
Saved in:
3
Does gender matter? : the effect of
management
responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
4
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
5
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
6
The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors
Puranam, Dinesh
;
Narayan, Vishal
;
Kadiyali, Vrinda
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 726-746
Persistent link: https://www.econbiz.de/10011760371
Saved in:
7
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
8
Music downloads and the flip side of digital rights
management
Vernik, Dinah A.
;
Purohit, Devavrat
;
Desai, Preyas S.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1011-1027
Persistent link: https://www.econbiz.de/10009427804
Saved in:
9
A customer
management
dilemma : when is it profitable to reward one's own customers?
Shin, Jiwoong
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 671-689
Persistent link: https://www.econbiz.de/10008652625
Saved in:
10
Efficient methods for sampling responses from large-scale qualitative data
Singh, Surendra N.
;
Hillmer, Steven C.
;
Wang, Ze
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 532-549
Persistent link: https://www.econbiz.de/10009160775
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