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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Game theory"
~subject:"Viral marketing"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
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Game theory
Viral marketing
Virales Marketing
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Spieltheorie
105
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91
Werbewirkung
91
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82
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game theory
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Kuksov, Dmitri
10
Godes, David
6
Srinivasan, Kannan
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Jain, Sanjay
5
Jerath, Kinshuk
4
Rao, Ram C.
4
Sayedi, Amin
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Rao, Raghunath Singh
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Shin, Jiwoong
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Stock, Axel
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Villas-Boas, J. Miguel
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Wang, Kangkang
3
Yang, Sha
3
Balachander, Subramanian
2
Berman, Ron
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Chintagunta, Pradeep K.
2
Desai, Preyas S.
2
Geylani, Tansev
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Ghosh, Bikram
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Katona, Zsolt
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Lu, Shijie
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Luo, Xueming
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Narasimhan, Chakravarthi
2
Narayan, Vishal
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Games and economic behavior
1,458
Journal of economic theory
803
Journal of economic behavior & organization : JEBO
647
Economics letters
632
European journal of operational research : EJOR
615
International journal of game theory : official journal of the Game Theory Society
507
Games
396
Journal of mathematical economics
391
International game theory review
390
Dynamic games and applications : DGA
364
Economic theory : official journal of the Society for the Advancement of Economic Theory
364
Mathematical social sciences
349
Management science : journal of the Institute for Operations Research and the Management Sciences
297
International journal of production economics
291
Theory and decision : an international journal for multidisciplinary advances in decision science
278
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
241
Social choice and welfare
225
Journal of business research : JBR
218
Experimental economics : a journal of the Economic Science Association
212
Operations research letters
198
Public choice
194
The American economic review
186
Journal of behavioral and experimental economics
182
International journal of production research
180
Theoretical economics : TE ; an open access journal in economic theory
177
European economic review : EER
172
Journal of retailing and consumer services
162
Journal of economic psychology : research in economic psychology and behavioral economics
159
Mathematics of operations research
155
Transportation research / E : an international journal
147
Journal of economic dynamics & control
139
The review of economic studies
133
Journal of public economics
127
European journal of political economy
123
Omega : the international journal of management science
119
International journal of industrial organization
117
Mathematical methods of operations research
108
The B.E. journal of theoretical economics
104
International journal of hospitality management
102
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ECONIS (ZBW)
147
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147
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1
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
Saved in:
2
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
3
The fateful first consumer review
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 481-507
Persistent link: https://www.econbiz.de/10012594009
Saved in:
4
Frontiers : algorithmic collusion : supra-competitive prices via independent algorithms
Hansen, Karsten T.
;
Misra, Kanishka
;
Pai, Mallesh M.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10012493285
Saved in:
5
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
6
List price and discount in a stochastic selling process
Ning, Z. Eddie
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 366-387
Persistent link: https://www.econbiz.de/10012504972
Saved in:
7
Low-price guarantees in a dual channel of distribution
Jiang, Juncai
;
He, Chuan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012623426
Saved in:
8
Pricing under dynamic competition when loyal consumers stockpile
Gangwar, Manish
;
Kumar, Nanda
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 569-588
Persistent link: https://www.econbiz.de/10012594063
Saved in:
9
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
10
Conspicuous by its absence : diagnostic expert testing under uncertainty
Dai, Tinglong
;
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 540-563
Persistent link: https://www.econbiz.de/10012294681
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