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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Allenby, Greg M."
~person:"Hauser, John R."
~person:"Narasimhan, Om"
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Allenby, Greg M.
Hauser, John R.
Narasimhan, Om
Chintagunta, Pradeep K.
9
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Sun, Baohong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Fisher College of Business Working Paper
1
Foundations and trends in marketing : FTMKT
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From Little's law to marketing science : essays in honor of John D.C. Little
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ECONIS (ZBW)
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1
Recommending products when consumers learn their preference weights
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
Saved in:
2
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
3
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
4
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
Saved in:
5
Identifying unmet demand
Chandukala, Sandeep R.
;
Edwards, Yancy D.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10008905593
Saved in:
6
Multiple-constraint choice models with corner and interior solutions
Satomura, Takuya
;
Kim, Jaehwan
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 481-490
Persistent link: https://www.econbiz.de/10009160781
Saved in:
7
Active machine learning for consideration heuristics
Dzyabura, Daria
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 801-819
Persistent link: https://www.econbiz.de/10009384016
Saved in:
8
Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 422-437
Persistent link: https://www.econbiz.de/10003984300
Saved in:
9
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
10
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
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