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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Advertising"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Advertising
USA
Brand
38
Markenartikel
38
Brand management
34
Markenführung
34
Consumer behaviour
31
Konsumentenverhalten
31
Brand image
20
Markenimage
20
United States
12
Advertising effects
11
Werbewirkung
11
Theorie
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Online-Marketing
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Preismanagement
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Product quality
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advertising
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game theory
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Article in journal
Aufsatz in Zeitschrift
Case study
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English
21
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Allenby, Greg M.
2
Erdem, Tülin
2
Goldfarb, Avi
2
Hill, Shawndra
2
Narasimhan, Om
2
Ailawadi, Kusum L.
1
Azar, Pablo
1
Ban, Masataka
1
Bawa, Kapil
1
Blattberg, Robert C.
1
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1
Chandukala, Sandeep R.
1
Chen, Jack Xinlei
1
Chen, Xinlei
1
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1
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1
Dhar, Tirtha
1
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1
Duan, Jason A.
1
Fitzsimons, Gavan J.
1
Foutz, Natasha Zhang
1
Fuller, Matthew
1
Gopinath, Shyam
1
Hansen, Karsten T.
1
Harlam, Bari A.
1
Hartmann, Wesley R.
1
John, George
1
Keane, Michael P.
1
Klapper, Daniel
1
Krishnamurthi, Lakshman
1
Liu, Jia
1
Lu, Qiang
1
McAlister, Leigh
1
Mehta, Nitin
1
Moorthy, Sridhar
1
Narayan, Vishal
1
Rao, Vithala R.
1
Rutz, Oliver J.
1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
53
The journal of brand management : an international journal
46
Journal of advertising research
42
International journal of advertising : the quarterly review of marketing communications
35
The journal of product & brand management
35
Journal of marketing communications
33
International journal of advertising : the review of marketing communications
32
Psychology & marketing
31
Journal of advertising
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Journal of advertising : official publication of the American Academy of Advertising
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of promotion management : JPM
19
Journal of retailing and consumer services
19
European journal of marketing : EJM
17
The journal of consumer marketing
15
International journal of hospitality management
14
Journal of marketing
14
Journal of promotion management : innovations in planning and applied research
14
Journal of fashion marketing and management
13
Journal of international consumer marketing
12
Marketing letters : a journal of research in marketing
12
International journal of internet marketing and advertising : IJIMA
11
Journal of historical research in marketing
11
Journal of marketing theory and practice
11
The IUP journal of brand management : IJBRM
11
International journal of market research : JMRS ; the journal of the Market Research Society
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
Asia Pacific journal of marketing and logistics
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Corporate reputation review : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of sport management and marketing : IJSMM
8
Journal of international marketing
8
Journal of travel and tourism marketing
8
Tourism management : research, policies, practice
8
Harvard business review : HBR
7
Journal of consumer behaviour : an international research review
7
Journal of current issues and research in advertising : JCIRA
7
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ECONIS (ZBW)
21
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1
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10
of
21
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1
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
2
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
3
The company that you keep : when to buy a competitor's keyword
Desai, Preyas S.
;
Shin, Woochoel
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10010402545
Saved in:
4
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
5
Brands : the opiate of the nonreligious masses?
Shachar, Ron
;
Erdem, Tülin
;
Cutright, Keisha M.
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
Saved in:
6
The evolution of internal market structure
Rutz, Oliver J.
;
Sonnier, Garrett P.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 274-289
Persistent link: https://www.econbiz.de/10009006847
Saved in:
7
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
8
Informing, transforming, and persuading : disentangling the multiple effects of advertising on brand choice decisions
Mehta, Nitin
;
Chen, Xinlei
;
Narasimhan, Om
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 334-355
Persistent link: https://www.econbiz.de/10003736518
Saved in:
9
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
10
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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