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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand"
~subject:"Suchmaschine"
~subject:"United States"
~subject:"Zielgruppe"
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Search: subject_exact:"Social media marketing"
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Brand
Suchmaschine
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Internet marketing
106
Online-Marketing
106
Advertising effects
65
Werbewirkung
65
Consumer behaviour
47
Konsumentenverhalten
47
Advertising
41
Werbung
41
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30
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Virales Marketing
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advertising
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Online-Handel
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online advertising
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Auction theory
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targeting
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Tucker, Catherine
5
Goldfarb, Avi
4
Jerath, Kinshuk
4
Katona, Zsolt
3
Sayedi, Amin
3
Trusov, Michael
3
Ghose, Anindya
2
Hill, Shawndra
2
Liu, Jia
2
Lodish, Leonard M.
2
Lu, Shijie
2
Matwyshyn, Andrea M.
2
Rutz, Oliver J.
2
Shin, Woochoel
2
Simonov, Andrey
2
Srinivasan, Kannan
2
Yang, Sha
2
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1
Amaldoss, Wilfred
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Baghaie, Marjan
1
Berman, Ron
1
Bucklin, Randolph E.
1
Cao, Xinyu
1
Carson, Steve
1
Chan, Tat
1
Chan, Tat Y.
1
Chesnes, Matthew
1
Chiou, Lesley
1
Dai, Weijia
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
50
Journal of advertising research
31
International journal of internet marketing and advertising : IJIMA
30
The journal of product & brand management
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Information systems research : ISR
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
Journal of retailing and consumer services
18
International journal of electronic marketing and retailing : IJEMR
17
The journal of brand management : an international journal
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of advertising : the review of marketing communications
12
Journal of marketing communications
12
Journal of promotion management : innovations in planning and applied research
12
Psychology & marketing
12
Business horizons
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing research : JMR
11
Marketing intelligence & planning
11
SpringerLink / Bücher
11
CESifo working papers
10
Electronic commerce research
10
Electronic commerce research and applications
10
International journal of electronic business
10
International journal of electronic commerce : IJEC
10
International journal of hospitality management
9
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
9
Journal of promotion management : JPM
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Journal of electronic commerce research : JECR
8
Discussion papers / CEPR
7
European journal of marketing : EJM
7
European journal of operational research : EJOR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
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ECONIS (ZBW)
41
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
3
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
4
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
5
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
6
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
7
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
8
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
9
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
10
A semantic approach for estimating consumer content preferences from online search queries
Liu, Jia
;
Toubia, Olivier
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 930-952
Persistent link: https://www.econbiz.de/10011966226
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