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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Brand"
~subject:"Suchmaschine"
~subject:"Zielgruppe"
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Brand
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Internet marketing
106
Online-Marketing
106
Advertising effects
65
Werbewirkung
65
Consumer behaviour
47
Konsumentenverhalten
47
Advertising
41
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41
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30
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Social web
21
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Virales Marketing
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advertising
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online advertising
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Auction theory
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search advertising
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Jerath, Kinshuk
4
Katona, Zsolt
3
Sayedi, Amin
3
Trusov, Michael
3
Ghose, Anindya
2
Hill, Shawndra
2
Liu, Jia
2
Lu, Shijie
2
Rutz, Oliver J.
2
Shin, Woochoel
2
Simonov, Andrey
2
Srinivasan, Kannan
2
Yang, Sha
2
Zhu, Yi
2
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1
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Chan, Tat Y.
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Dai, Weijia
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Desai, Preyas S.
1
Dukes, Anthony
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Esteves, Rosa-Branca
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Fader, Peter
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Fang, Zheng
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Gardete, Pedro M.
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Jin, Ginger Zhe
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
45
The journal of product & brand management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Information systems research : ISR
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
International journal of internet marketing and advertising : IJIMA
17
Journal of retailing and consumer services
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
The journal of brand management : an international journal
15
Young consumers : insight and ideas for responsible marketers
14
International journal of advertising : the quarterly review of marketing communications
12
Journal of advertising research
11
SpringerLink / Bücher
11
Electronic commerce research and applications
10
International journal of advertising : the review of marketing communications
10
International journal of electronic business
10
International journal of electronic commerce : IJEC
10
Marketing intelligence & planning
10
CESifo working papers
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of marketing communications
9
Journal of marketing research : JMR
9
Journal of promotion management : innovations in planning and applied research
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
9
Psychology & marketing
9
Business horizons
8
Electronic commerce research
8
International journal of electronic marketing and retailing : IJEMR
8
International journal of hospitality management
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of electronic commerce research : JECR
7
Journal of promotion management : JPM
7
Discussion papers / CEPR
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of industrial organization
6
Marketing science
6
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ECONIS (ZBW)
36
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1
Competitive advertising on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
2
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
3
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
4
Frontiers : moment marketing : measuring dynamics in cross-Channel ad effectiveness
Liu, Jia
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 13-22
Persistent link: https://www.econbiz.de/10012493300
Saved in:
5
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
6
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
7
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
8
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
9
A semantic approach for estimating consumer content preferences from online search queries
Liu, Jia
;
Toubia, Olivier
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 930-952
Persistent link: https://www.econbiz.de/10011966226
Saved in:
10
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
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