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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Electronic Commerce"
~subject:"Marketing management"
~subject:"United States"
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Electronic Commerce
Marketing management
United States
Internet marketing
107
Online-Marketing
106
Advertising effects
65
Werbewirkung
65
Consumer behaviour
47
Konsumentenverhalten
47
Advertising
41
Werbung
41
Search engine
30
Suchmaschine
30
Social Web
21
Social web
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Viral marketing
21
Virales Marketing
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advertising
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Online retailing
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Online-Handel
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online advertising
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Auction theory
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Auktionstheorie
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Game theory
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Internet
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USA
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field experiments
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targeting
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Search theory
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search advertising
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Goldfarb, Avi
4
Tucker, Catherine
4
Mela, Carl F.
3
Lodish, Leonard M.
2
Matwyshyn, Andrea M.
2
Berman, Ron
1
Bronnenberg, Bart J.
1
Bucklin, Randolph E.
1
Carson, Steve
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Chan, Tat Y.
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Chevalier, Judith A.
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Choi, Hana
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De los Santos, Babur
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Dover, Yaniv
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Fischer, Marc
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Jerath, Kinshuk
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Katona, Zsolt
1
Kim, Jun B.
1
Koulayev, Sergei
1
Lambrecht, Anja
1
Ma, Liye
1
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1
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1
Moorthy, Sridhar
1
Nosko, Chris
1
Packard, Grant
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Park, Young-hoon
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Reed II, Americus
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of internet marketing and advertising : IJIMA
61
Journal of business research : JBR
60
Journal of retailing and consumer services
48
International journal of electronic marketing and retailing : IJEMR
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
Journal of advertising research
30
Journal of internet commerce
30
Journal of management information systems : JMIS
30
SpringerLink / Bücher
30
Industrial marketing management : the international journal for industrial and high-tech firms
29
Information systems research : ISR
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Springer eBook Collection
20
Electronic commerce research
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of hospitality management
19
Journal of marketing communications
19
Journal of travel and tourism marketing
19
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
18
International journal of business information systems : IJBIS
17
Journal of strategic marketing
17
Journal of the Academy of Marketing Science
16
Marketing intelligence & planning
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Premier reference source
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
Business horizons
14
European research studies
13
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
13
Journal of electronic commerce research : JECR
13
Lehrbuch
13
CESifo working papers
12
International journal of contemporary hospitality management
12
International journal of technology marketing : IJTMkt
12
Technological forecasting & social change : an international journal
12
The journal of business & industrial marketing
12
International journal of electronic commerce : IJEC
11
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ECONIS (ZBW)
23
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
Saved in:
4
Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett
;
Moorthy, Sridhar
;
Proserpio, Davide
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
Saved in:
5
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
Saved in:
6
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
7
The power of rankings : quantifying the effect of rankings on online consumer search and purchase decisions
Ursu, Raluca M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 530-552
Persistent link: https://www.econbiz.de/10011916541
Saved in:
8
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
Saved in:
9
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
10
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
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