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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Mechanismus-Design-Theorie"
~subject:"Online-Marketing"
~type:"article"
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Mechanismus-Design-Theorie
Online-Marketing
Auction theory
28
Auktionstheorie
28
Internet marketing
14
Advertising
11
Advertising effects
11
Werbewirkung
11
Werbung
11
Internet-Auktion
10
Online auction
10
Search engine
9
Suchmaschine
9
Auction
7
Auktion
7
Game theory
7
Spieltheorie
7
auctions
6
game theory
6
Online retailing
5
Online-Handel
5
Ranking method
5
Ranking-Verfahren
5
Consumer behaviour
4
Konsumentenverhalten
4
eBay Inc.
4
online advertising
4
Mechanism design
3
Theorie
3
Theory
3
position auctions
3
Beschaffung
2
Internet
2
Preismanagement
2
Pricing strategy
2
Procurement
2
advertising
2
competitive analysis
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generalized second-price auctions
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pricing
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15
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15
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English
15
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Sayedi, Amin
4
Jerath, Kinshuk
2
Yoganarasimhan, Hema
2
Abhishek, Vibhanshu
1
Amaldoss, Wilfred
1
Baghaie, Marjan
1
Berman, Ron
1
Cao, Xinyu
1
Choi, W. Jason
1
Dukes, Anthony
1
Fader, Peter
1
Feng, Juan
1
Hosanagar, Kartik
1
Ke, T. Tony
1
Lu, Shijie
1
Mela, Carl F.
1
Rafieian, Omid
1
Rao, Ram C.
1
Shin, Woochoel
1
Wu, Chunhua
1
Yao, Song
1
Zhu, Yi
1
Zia, Mohammad
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Games and economic behavior
43
Journal of economic theory
38
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
21
Operations research
20
Theoretical economics : TE ; an open access journal in economic theory
15
Economics letters
11
Economic theory : official journal of the Society for the Advancement of Economic Theory
10
Information systems research : ISR
10
International journal of industrial organization
10
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
10
Electronic commerce research and applications
9
Journal of mathematical economics
9
Review of economic design : RED
9
European journal of operational research : EJOR
8
International journal of game theory : official journal of the Game Theory Society
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
Energy economics
7
Mathematics of operations research
7
The American economic review
7
Economic theory
6
Manufacturing & service operations management : M & SOM
6
Operations research letters
5
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
4
Essays on innovation and contest theory
4
Games
4
Review of economic design
4
The B.E. journal of theoretical economics
4
Theoretical economics : TE ; journal of the Econometric Society
4
American economic journal
3
American economic journal : a journal of the American Economic Association
3
Econometrica : journal of the Econometric Society, an international society for the advancement of economic theory in its relation to statistics and mathematics
3
Economic theory bulletin
3
Electronic commerce research
3
Improving decision making in real-time bidding
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of economic behavior & organization : JEBO
3
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
3
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ECONIS (ZBW)
15
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1
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15
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date (oldest first)
1
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
2
Learning in online advertising
Choi, W. Jason
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 584-608
Persistent link: https://www.econbiz.de/10012059797
Saved in:
3
Cooperative search advertising
Cao, Xinyu
;
Ke, T. Tony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011999546
Saved in:
4
Search advertising : budget allocation across search engines
Zia, Mohammad
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1023-1037
Persistent link: https://www.econbiz.de/10012147195
Saved in:
5
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
6
Real-time
bidding
in online display advertising
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 553-568
Persistent link: https://www.econbiz.de/10011916547
Saved in:
7
Beyond the last touch : attribution in online advertising
Berman, Ron
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 771-792
Persistent link: https://www.econbiz.de/10011951271
Saved in:
8
Exclusive placement in online advertising
Sayedi, Amin
;
Jerath, Kinshuk
;
Baghaie, Marjan
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 970-986
Persistent link: https://www.econbiz.de/10011966235
Saved in:
9
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
10
Estimation of beauty contest auctions
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 27-54
Persistent link: https://www.econbiz.de/10011437598
Saved in:
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