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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~type_genre:"Article in journal"
~type_genre:"Quelle"
~type_genre:"Thesis"
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Advertising effects
7
Fernsehwerbung
7
Television advertising
7
Werbewirkung
7
Internet marketing
6
Online-Marketing
6
advertising
6
television
5
Advertising
4
Werbung
4
Brand management
3
Consumer behaviour
3
Fernsehen
3
Konsumentenverhalten
3
Markenführung
3
Media usage
3
Mediennutzung
3
Television
3
Viral marketing
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Virales Marketing
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online word-of-mouth
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social TV
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social media
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Fossen, Beth L.
3
Schweidel, David A.
3
Wilbur, Kenneth C.
2
De, Anwesha
1
Foutz, Natasha Zhang
1
Hartmann, Wesley R.
1
Kempe, David
1
Kind, Hans Jarle
1
Klapper, Daniel
1
Liaukonyte, Jura
1
Mallapragada, Girish
1
Nilssen, Tore
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Pieters, Rik
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1
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1
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1
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1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
118
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
Europäische Hochschulschriften / 5
10
International journal of sport finance
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
International journal on media management : JMM
8
Journal of economics & management strategy : JEMS
8
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ECONIS (ZBW)
9
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1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
Impact of political
television
advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
4
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
5
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
6
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
7
Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10003909217
Saved in:
8
Television
advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
9
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
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