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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Search: subject:"user generated content"
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user-generated content
17
Social Web
13
Social web
13
Viral marketing
10
Virales Marketing
10
Internet marketing
7
Online-Marketing
7
Data Mining
5
Data mining
5
Text
5
Content Management
4
Content management
4
Customer integration
4
Kundenintegration
4
text mining
4
Bayes-Statistik
3
Bayesian inference
3
Online retailing
3
Online-Handel
3
big data
3
Advertising effects
2
Bayesian analysis
2
Beziehungsmarketing
2
Big Data
2
Big data
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2
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Relationship marketing
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online reviews
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19
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Allenby, Greg M.
2
Büschken, Joachim
2
Tellis, Gerard J.
2
Tirunillai, Seshadri
2
Ahn, Dae-Yong
1
Albuquerque, Paulo
1
Ansari, Asim
1
Chan, Tat
1
Chatow, Udi
1
Che, Hai
1
Chen, Kay-Yut
1
Chiang, Roger H. L.
1
Dong, Xiaojing
1
Duan, Jason A.
1
Fader, Peter
1
Feldman, Ronen
1
Fresko, Moshe
1
Ghose, Anindya
1
Goldenberg, Jacob
1
Hauser, John R.
1
Ipeirotis, Panagiotis G.
1
Jamal, Zainab
1
Kane, Gerald C.
1
Lambrecht, Anja
1
Li, Beibei
1
Li, Yang
1
Liu, Xiao
1
Lu, Xianghua
1
Lurie, Nicholas H.
1
MacIntyre, Shelby H.
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Mai, Feng
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Manchanda, Puneet
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Mela, Carl F.
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Moe, Wendy W.
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Netzer, Oded
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Packard, Grant
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Pattabhiramaiah, Adithya
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Pavlidis, Polykarpos
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Information systems research : ISR
21
Management science : journal of the Institute for Operations Research and the Management Sciences
15
Journal of marketing research
13
Tourism management : research, policies, practice
13
Journal of business research : JBR
12
ZEW Discussion Papers
11
Journal of marketing
10
International journal of hospitality management
8
Journal of management information systems : JMIS
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing Science
8
International journal of contemporary hospitality management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of electronic commerce research : JECR
7
Journal of hospitality marketing & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
ZEW discussion papers
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing communications
5
Journal of retailing and consumer services
5
MPRA Paper
5
Technological forecasting & social change : an international journal
5
CESifo Working Paper
4
CESifo working papers
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the review of marketing communications
4
International journal of technology marketing : IJTMkt
4
Internet Policy Review
4
Journal of destination marketing & management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of vacation marketing
4
The journal of product & brand management
4
Business Horizons
3
Business horizons
3
Cogent business & management
3
DIW Economic Bulletin
3
DIW Wochenbericht
3
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
19
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19
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1
Improving text analysis using sentence conjunctions and punctuation
Büschken, Joachim
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 727-742
Persistent link: https://www.econbiz.de/10012294604
Saved in:
2
Identifying customer needs from
user-generated
content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
Saved in:
3
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
4
Probabilistic topic model for hybrid recommender systems : a stochastic variational Bayesian approach
Ansari, Asim
;
Li, Yang
;
Zhang, Jonathan Z.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
6
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10011966237
Saved in:
5
Motivation of
user-generated
content
: social connectedness moderates the effects of monetary rewards
Sun, Yacheng
;
Dong, Xiaojing
;
MacIntyre, Shelby H.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 329-337
Persistent link: https://www.econbiz.de/10011695358
Saved in:
6
Does offline TV advertising affect online chatter? : quasi-experimental analysis using synthetic control
Tirunillai, Seshadri
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 862-878
Persistent link: https://www.econbiz.de/10011791423
Saved in:
7
A structured analysis of unstructured big data by leveraging cloud computing
Liu, Xiao
;
Singh, Param Vir
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 363-388
Persistent link: https://www.econbiz.de/10011498914
Saved in:
8
Managing
user-generated
content
: a dynamic rational expectations equilibrium approach
Ahn, Dae-Yong
;
Duan, Jason A.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 284-303
Persistent link: https://www.econbiz.de/10011459519
Saved in:
9
Sentence-based text analysis for customer reviews
Büschken, Joachim
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 953-975
Persistent link: https://www.econbiz.de/10011617483
Saved in:
10
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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