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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
273
Konsumentenverhalten
273
Theorie
202
Theory
202
USA
114
United States
114
Internet marketing
107
Online-Marketing
106
Preismanagement
106
Pricing strategy
106
Game theory
105
Spieltheorie
105
Advertising effects
91
Werbewirkung
91
Advertising
82
Werbung
82
Experiment
63
Competition
58
Wettbewerb
58
Distribution channel
57
Vertriebsweg
57
game theory
53
Bayes-Statistik
52
Bayesian inference
52
Social Web
51
Social web
51
Online retailing
46
Online-Handel
46
Einzelhandel
45
Retail trade
45
Viral marketing
45
Virales Marketing
45
Beziehungsmarketing
43
Marketing management
43
Marketingmanagement
43
Relationship marketing
43
pricing
43
Brand
38
Markenartikel
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advertising
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905
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9
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Chintagunta, Pradeep K.
42
Shugan, Steven M.
41
Allenby, Greg M.
38
Hauser, John R.
37
Srinivasan, Kannan
36
Bradlow, Eric T.
35
Staelin, Richard
27
Sudhir, K.
23
Tellis, Gerard J.
22
Desai, Preyas S.
21
Mela, Carl F.
21
Bronnenberg, Bart J.
20
Kuksov, Dmitri
20
Iyer, Ganesh
19
Chen, Yuxin
18
Fader, Peter S.
17
Roberts, John H.
16
Winer, Russell S.
16
Danaher, Peter J.
15
Guo, Liang
15
Jain, Sanjay
15
Lilien, Gary L.
15
Ofek, Elie
15
Schweidel, David A.
15
Sun, Baohong
15
Tucker, Catherine
15
Wedel, Michel
15
Dubé, Jean-Pierre
14
Godes, David
14
Jerath, Kinshuk
14
Kumar, V.
14
Manchanda, Puneet
14
Narasimhan, Chakravarthi
14
Braun, Michael
13
Jedidi, Kamel
13
Narasimhan, Om
13
Netzer, Oded
13
Padmanabhan, V.
13
Singh, Vishal
13
Toubia, Olivier
13
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,836
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,123
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,028
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
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OLC EcoSci
1,059
ECONIS (ZBW)
905
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51
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
Saved in:
52
A theoretical analysis of the lean start-up method
Yoo, Onesun Steve
;
Huang, Tingliang
;
Arifoğlu, Kenan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
3
,
pp. 395-412
Persistent link: https://www.econbiz.de/10012593994
Saved in:
53
Understanding large-scale dynamic purchase behavior
Jacobs, Bruno
;
Fok, Dennis
;
Donkers, Bas
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 844-870
Persistent link: https://www.econbiz.de/10012668042
Saved in:
54
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
Saved in:
55
When consumers learn, money burns : signaling quality via advertising with observational learning and word of mouth
Joshi, Yogesh V.
;
Musalem, Andrés
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 168-188
Persistent link: https://www.econbiz.de/10012493751
Saved in:
56
When franchisee service affects demand : an application to the car radiator market and resale price maintenance
Kim, Tongil TI
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10012493747
Saved in:
57
Advertising in health insurance markets
Shapiro, Bradley T.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
3
,
pp. 587-611
Persistent link: https://www.econbiz.de/10012294687
Saved in:
58
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
59
Assessing the sales impact of plain packaging regulation for cigarettes : evidence from Australia
Bonfrer, Andre
;
Chintagunta, Pradeep K.
;
Roberts, John H.
; …
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 234-252
Persistent link: https://www.econbiz.de/10012183089
Saved in:
60
Can brands circumvent marketing regulations? : exploiting umbrella branding in financial markets
Lu, Yan
;
Mitra, Debanjan
;
Musto, David K.
;
Ray, Sugata
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012183075
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