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~isPartOf:"Marketing theory"
~source:"econis"
~subject:"Business-to-business marketing"
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Search: subject_exact:"Customer lifetime value"
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Business-to-business marketing
Marketing theory
Customer value
18
Kundenwert
18
Betriebliche Wertschöpfung
12
Value creation
12
Service-Dominant Logic
9
Service-dominant logic
9
Beziehungsmarketing
7
Relationship marketing
7
value co-creation
6
Customer integration
5
Kundenintegration
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Lieferantenmanagement
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Supplier relationship management
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B-to-B-Marketing
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Marketingtheorie
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resource integration
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service-dominant logic
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Consumer behaviour
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Social values
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Soziale Werte
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Theorie
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value co-destruction
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value cocreation
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Hilton, Toni
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Anzivino, Alessia
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Birgelen, Marcel van
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Bloemer, Johanna M.
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Caniëls, Marjolein
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Corsaro, Daniela
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Davidson, Anthony
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Frow, Pennie
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Hughes, Tim
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McColl-Kennedy, Janet R.
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Mencarelli, Rémi
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Neghina, Carmen
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Pfisterer, Lucas
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Quero, María José
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Rivière, Arnaud
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Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
41
The journal of business & industrial marketing
13
Journal of marketing
8
Journal of business research : JBR
7
Journal of business-to-business marketing
7
Innovation in pricing : contemporary theories and best practices
4
Creating and managing superior customer value
3
Journal of the Academy of Marketing Science
3
Management decision : MD
3
The service industries journal
3
AMS review : official publication of the Academy of Marketing Science
2
Beiträge zum Controlling
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
International journal of hospitality management
2
Journal of business market management : JBM
2
Journal of customer behaviour
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of modelling in management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of service theory and practice : JSTP
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Australasian marketing journal
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business horizons
1
Business relationship management and marketing
1
Business strategy and the environment
1
California management review
1
Doctoral dissertation
1
Edition scientifique
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Electronic commerce research
1
Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
Essentials of Marketing
1
European Sport management quarterly : ESMQ
1
European business review : EBR ; the official journal of the International Management Centres, Europe
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ECONIS (ZBW)
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1
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
2
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José
;
Ventura, Rafael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
Saved in:
3
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
4
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
5
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
Saved in:
6
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
7
Value propositions : a service ecosystems perspective
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Hilton, Toni
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 327-351
Persistent link: https://www.econbiz.de/10010461901
Saved in:
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