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~isPartOf:"Marketing theory"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
~type_genre:"Working Paper"
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Social web
Brand management
44
Markenführung
44
Consumer behaviour
15
Konsumentenverhalten
15
Brand
11
Brand image
11
Markenartikel
11
Markenimage
11
Social Web
11
Place marketing
7
Standortmarketing
7
Beziehungsmarketing
5
Relationship marketing
5
Betriebliche Wertschöpfung
4
Customer integration
4
Kundenintegration
4
Marketing
4
Value creation
4
branding
4
place branding
4
Branding
3
City marketing
3
Luxury goods
3
Luxusgüter
3
Marketing management
3
Marketingmanagement
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3
luxury
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place marketing
3
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Bradford, Tonya Williams
1
Christodoulides, George
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Cova, Bernard
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Durkin, Mark
1
Fisher, Dan
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Gambetti, Rossella C.
1
Gandini, Alessandro
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Graffigna, Guendalina
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Hakala, Henri
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Kartaş, Mustafa
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Kohtamäli, Marko
1
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1
Pace, Stefano
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Pongsakornrungsilp, Siwarit
1
Sandıkçı, Özlem
1
Schroeder, Jonathan E.
1
Sherry, John F.
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Simmons, Geoffrey
1
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1
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Marketing theory
Journal of business research : JBR
104
The journal of brand management : an international journal
57
The journal of product & brand management
57
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
22
Business horizons
20
Journal of marketing management : MM
20
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
European journal of marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
8
International journal of contemporary hospitality management
8
International journal of hospitality management
8
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ECONIS (ZBW)
11
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11
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1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
3
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
4
Online brand community practices and the construction of brand legitimacy
Hakala, Henri
;
Niemi, Laura
;
Kohtamäli, Marko
- In:
Marketing theory
17
(
2017
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10011825052
Saved in:
5
Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.
;
Graffigna, Guendalina
- In:
Marketing theory
15
(
2015
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
Saved in:
6
Brand volunteering : value co-creation with unpaid consumers
Cova, Bernard
;
Pace, Stefano
;
Skålén, Per
- In:
Marketing theory
15
(
2015
)
4
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011494733
Saved in:
7
Religious communities and the marketplace : learning and performing consumption in an Islamic network
Kartaş, Mustafa
;
Sandıkçı, Özlem
- In:
Marketing theory
13
(
2013
)
4
,
pp. 465-484
Persistent link: https://www.econbiz.de/10010233268
Saved in:
8
Cocreation is chaotic : what it means for marketing when no one has control
Fisher, Dan
;
Smith, Scott
- In:
Marketing theory
11
(
2011
)
3
,
pp. 325-350
Persistent link: https://www.econbiz.de/10009355164
Saved in:
9
Understanding value co-creation in a co-consuming brand community
Pongsakornrungsilp, Siwarit
;
Schroeder, Jonathan E.
- In:
Marketing theory
11
(
2011
)
3
,
pp. 303-324
Persistent link: https://www.econbiz.de/10009355169
Saved in:
10
Digital work : self-
branding
and social capital in the freelance knowledge economy
Gandini, Alessandro
- In:
Marketing theory
16
(
2016
)
1
,
pp. 123-141
Persistent link: https://www.econbiz.de/10011494991
Saved in:
1
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