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Search: subject_exact:"Marketingtheorie"
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Marketing theory
83
Marketingtheorie
83
Consumer behaviour
21
Konsumentenverhalten
21
Service-Dominant Logic
18
Service-dominant logic
18
Betriebliche Wertschöpfung
12
Value creation
12
service-dominant logic
12
History of economic thought
11
Ökonomische Ideengeschichte
11
Criticism
9
Kritik
9
Marketing
9
Customer integration
8
Kundenintegration
8
Theorie
8
Theory
8
Dienstleistung
7
Services
7
Beziehungsmarketing
6
Marketing management
6
Marketingmanagement
6
Product
6
Produkt
6
Relationship marketing
6
Consumers
5
Lieferantenmanagement
5
Supplier relationship management
5
Verbraucher
5
Brand image
4
Customer value
4
Dienstleistungsmarketing
4
Kundenwert
4
Markenimage
4
Services marketing
4
Theory of value
4
Werttheorie
4
marketing theory
4
Behavioral economics
3
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20
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4
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Article
81
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2
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83
Aufsatz in Zeitschrift
83
Collection of articles of several authors
2
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2
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1
Biografie
1
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English
83
Author
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Tadajewski, Mark
10
Bradshaw, Alan
3
Brodie, Roderick J.
3
Cova, Bernard
3
Foxall, Gordon R.
3
Jones, D. G. Brian
3
Kjellberg, Hans
3
Vargo, Stephen L.
3
Aitken, Robert
2
Araujo, Luis
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Dalli, Daniele
2
Ferguson, Shelagh
2
Kravets, Olga
2
Saren, Michael
2
Shaw, Eric H.
2
Skålén, Per
2
Storbacka, Kaj
2
Akaka, Melissa Archpru
1
Andéhn, Mikael
1
Arnould, Eric
1
Ball, Kirstie
1
Ballantyne, David
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Bode, Matthias
1
Brown, Stephen
1
Butler, Patrick
1
Bádéjọ, Folúké A.
1
Caniëls, Marjolein
1
Canniford, Robin
1
Chandler, Jennifer
1
Chandler, Jennifer D.
1
Cluley, Robert
1
Corsaro, Daniela
1
Coskuner-Balli, Gokcen
1
De Chernatony, Leslie
1
Deszczyński, Bartosz
1
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Published in...
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Marketing theory
Journal of historical research in marketing
85
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
83
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1
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10
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83
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1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Object-oriented marketing theory
Franco, Paolo
;
Canniford, Robin
;
Phipps, Marcus
- In:
Marketing theory
22
(
2022
)
3
,
pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
Saved in:
3
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
4
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
5
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
6
Special issue: hierarchies of knowledge in marketing theory
Kravets, Olga
(
ed.
);
Varman, Rohit
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013257616
Saved in:
7
Collective storytelling : value co-creation in narrative-based goods
Wieczerzycki, Marcin
;
Deszczyński, Bartosz
- In:
Marketing theory
22
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013388911
Saved in:
8
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
9
It's no joke : the critical power of a laughing chorus
Kravets, Olga
- In:
Marketing theory
21
(
2021
)
3
,
pp. 297-315
Persistent link: https://www.econbiz.de/10012608006
Saved in:
10
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
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