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Consumer behaviour
157
Konsumentenverhalten
157
Marketing theory
83
Marketingtheorie
83
Marketing
55
Brand management
44
Markenführung
44
Theorie
38
Theory
38
Betriebliche Wertschöpfung
31
Service-Dominant Logic
31
Service-dominant logic
31
Value creation
31
Marketing management
30
Marketingmanagement
30
Beziehungsmarketing
26
Relationship marketing
26
Customer integration
24
Kundenintegration
24
Social Web
23
Social web
23
Advertising
19
Brand
19
Markenartikel
19
USA
19
United States
19
Werbung
19
Customer value
18
Kundenwert
18
Consumption
16
Personality psychology
16
Persönlichkeitspsychologie
16
service-dominant logic
16
Brand image
15
Cultural identity
15
Kulturelle Identität
15
Markenimage
15
Market research
15
Marktforschung
15
Music
14
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731
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541
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15
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1
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English
727
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Tadajewski, Mark
22
Brown, Stephen
15
Bradshaw, Alan
14
Brodie, Roderick J.
14
Kjellberg, Hans
14
Askegaard, Søren
11
Cluley, Robert
11
Cova, Bernard
11
Belk, Russell W.
10
Warnaby, Gary
10
Coffin, Jack
9
Foxall, Gordon R.
9
Hietanen, Joel
9
Jafari, Aliakbar
9
Bajde, Domen
8
Cronin, James
8
Fitchett, James A.
8
Holbrook, Morris B.
8
Skålén, Per
8
Araujo, Luis
7
Dalli, Daniele
7
Eckhardt, Giana M.
7
Oakes, Steve
7
Patterson, Maurice
7
Vargo, Stephen L.
7
Varman, Rohit
7
Canniford, Robin
6
Dholakia, Nikhilesh
6
Echeverri, Per
6
Fitchett, James
6
Molesworth, Mike
6
Patsiaouras, Georgios
6
Saren, Michael
6
Schroeder, Jonathan E.
6
Arnould, Eric J.
5
Avis, Mark
5
Chatzidakis, Andreas
5
Cochoy, Franck
5
Corsaro, Daniela
5
Domegan, Christine
5
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Marketing theory
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,030
Far Eastern economic review
22,063
European journal of operational research : EJOR
22,000
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,170
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
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ECONIS (ZBW)
543
OLC EcoSci
206
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51
Sycomorphism in city branding : the case of Amazon HQ2
Sullivan, Katie R.
;
Rennstam, Jens
;
Bertilsson, Jon
- In:
Marketing theory
23
(
2023
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10014293946
Saved in:
52
Theorizing consumption and markets in the context of religion : a commentary section on Appau's (2021) "divine economic system"
Jafari, Aliakbar
;
Moufahim, Mona
;
Rinallo, Diego
; …
- In:
Marketing theory
23
(
2023
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014368308
Saved in:
53
Where spirituality and religion meet gender and sexuality : toward a research agenda for intersectional marketing theory
Rinallo, Diego
;
Santana, Jannsen
;
Zanette, Maria Carolina
; …
- In:
Marketing theory
23
(
2023
)
4
,
pp. 725-736
Persistent link: https://www.econbiz.de/10014631377
Saved in:
54
World of origin : the contagious ingredient of monastic products
Paquier, Marie-Catherine
;
Morin-Delerm, Sophie
;
Pecot, …
- In:
Marketing theory
23
(
2023
)
3
,
pp. 385-409
Persistent link: https://www.econbiz.de/10014368291
Saved in:
55
Bleak signs of our times : descent into "Terminal Marketing"
Ahlberg, Oscar
;
Coffin, Jack
;
Hietanen, Joel
- In:
Marketing theory
22
(
2022
)
4
,
pp. 667-688
Persistent link: https://www.econbiz.de/10013435591
Saved in:
56
Collective storytelling : value co-creation in narrative-based goods
Wieczerzycki, Marcin
;
Deszczyński, Bartosz
- In:
Marketing theory
22
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013388911
Saved in:
57
Crossing wires : short-circuiting marketing theory
Coffin, Jack
;
Eichert, Christian A.
;
Bettany, Shona
; …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 275-292
Persistent link: https://www.econbiz.de/10013257609
Saved in:
58
Customer experiences in crisis situations : an agency-structure perspective
Tronvoll, Bård
;
Edvardsson, Bo
- In:
Marketing theory
22
(
2022
)
4
,
pp. 539-562
Persistent link: https://www.econbiz.de/10013435578
Saved in:
59
Epistemic in/justice : towards "other" ways of knowing
Hutton, Martina
;
Cappellini, Benedetta
- In:
Marketing theory
22
(
2022
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10013257603
Saved in:
60
The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox
;
Pessôa, Luís Alexandre Grubits …
- In:
Marketing theory
22
(
2022
)
2
,
pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
Saved in:
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