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~isPartOf:"McGraw-Hill/Irwin series in marketing"
~type_genre:"Glossar enthalten"
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McGraw-Hill/Irwin series in marketing
wi - Wirtschaft
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McGraw-Hill Irwin series in marketing
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ECONIS (ZBW)
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Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
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2
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
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3
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
2005
-
7. ed
Persistent link: https://www.econbiz.de/10001855752
Saved in:
4
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2003
-
9. ed
Persistent link: https://www.econbiz.de/10001689949
Saved in:
5
Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Ford, Neil M.
-
2003
-
7. ed
Persistent link: https://www.econbiz.de/10001665341
Saved in:
6
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
-
International ed.
Persistent link: https://www.econbiz.de/10013469036
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