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~isPartOf:"Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology"
~isPartOf:"The journal of brand management : an international journal"
~person:"Fetscherin, Marc"
~person:"Jun, Sung Youl"
~person:"Leung, Lai Cheung"
~subject:"Markenimage"
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Markenimage
Brand image
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Brand management
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Markenführung
4
Beziehungsmarketing
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Collective nostalgia
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Nostalgia marketing
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brand
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Fetscherin, Marc
Jun, Sung Youl
Leung, Lai Cheung
Phau, Ian
2
Sierra, Jeremy J.
2
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2
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
The journal of brand management : an international journal
European journal of marketing
1
The journal of consumer marketing
1
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ECONIS (ZBW)
4
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1
The effects of nostalgia marketing on consumers' brand extension evaluation
Jun, Sung Youl
;
Park, Hye Kyung
;
Kim, Kyung Ho
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013270422
Saved in:
2
Trajectories of brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 549-560
Persistent link: https://www.econbiz.de/10011962810
Saved in:
3
The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung
;
Bougoure, Ursula S.
;
Miller, Karen W.
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
Saved in:
4
Consumer brand relationships : a research landscape
Fetscherin, Marc
;
Heinrich, Daniel
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
Saved in:
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