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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Dienstleistungsqualität"
~subject:"Einzelhandel"
~subject:"Event-Marketing"
~subject:"Markenartikel"
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Search: subject:"experience"
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Dienstleistungsqualität
Einzelhandel
Event-Marketing
Markenartikel
Beziehungsmarketing
207
Relationship marketing
207
Consumer behaviour
184
Konsumentenverhalten
184
Brand management
134
Markenführung
134
Brand image
101
Markenimage
101
Brand
90
Customer satisfaction
51
Kundenzufriedenheit
51
Social Web
38
Social web
38
Emotion
29
Brand loyalty
27
Internet marketing
22
Online-Marketing
22
Service quality
22
Markentreue
21
Personality psychology
13
Persönlichkeitspsychologie
13
Retail trade
13
Viral marketing
13
Virales Marketing
13
Customer integration
12
Kundenintegration
12
USA
12
United States
12
brand loyalty
12
Satisfaction
11
Confidence
10
Marketing management
10
Marketingmanagement
10
Vertrauen
10
Brand experience
9
Event marketing
9
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Undetermined
75
Free
17
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Article
127
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2
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Article in journal
129
Aufsatz in Zeitschrift
129
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
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1
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English
129
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Fetscherin, Marc
3
Gil Saura, Irene
3
Zarantonello, Lia
3
Šerić, Maja
3
Ahuvia, Aaron C.
2
Al-Nabhani, Khalid
2
Atwal, Glyn
2
Berenguer Contrí, Gloria
2
Butcher, Luke
2
Carlson, Jamie
2
Darley, William K.
2
De Vries, Natalie Jane
2
Iglesias, Oriol
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Merrilees, Bill
2
Rauschnabel, Philipp A.
2
Sung, Billy
2
Sung, Yongjun
2
Walsh, Gianfranco
2
Williams, Alistair
2
Yi, Youjae
2
Abratt, Russell
1
Akbar, Mohammad Muzahid
1
Aktan, Damla
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Ansari, Shiveen
1
Arnold, Mark J.
1
Arslanagić-Kalajdžić, Maja
1
Ates, Zelal
1
Augusto, Mário Gomes
1
Babić-Hodović, Vesna
1
Bargoni, Augusto
1
Batista-Foguet, Joan M.
1
Bauer, Brittney C.
1
Baylghomog, Steven W.
1
Becker, Marc
1
Billore, Soniya
1
Blaurock, Marah
1
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Published in...
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Psychology & marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
387
Journal of business research : JBR
234
International journal of hospitality management
159
The journal of services marketing
111
Journal of hospitality marketing & management
89
The service industries journal
89
International journal of contemporary hospitality management
82
Journal of travel and tourism marketing
77
The journal of product & brand management
76
Tourism management : research, policies, practice
65
Journal of retailing
62
Services marketing quarterly
60
SpringerLink / Bücher
58
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
58
Cogent business & management
57
Journal of strategic marketing
57
Journal of service management
53
Journal of service research : JSR
53
The international review of retail, distribution and consumer research
53
Asia Pacific journal of marketing and logistics
50
Marketing intelligence & planning
50
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
49
International journal of retail & distribution management
48
Service business
48
International journal of retail and distribution management
43
European journal of marketing : EJM
39
The TQM journal : the international review of organizational improvement
38
Industrial marketing management : the international journal for industrial and high-tech firms
37
Journal of service research
33
Journal of the Academy of Marketing Science
32
International journal of event and festival management
31
Journal of marketing
30
International journal of quality and service sciences
28
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
28
The international journal of bank marketing : IJBM
28
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
27
Journal of air transport management
25
Managing service quality : MSQ ; an international journal
25
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ECONIS (ZBW)
129
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129
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date (oldest first)
1
Eliminating customer
experience
pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
2
Ordinary customer
experience
: conceptualization, characterization, and implications
Heinonen, Kristina
;
Lipkin, Michaela
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1720-1736
Persistent link: https://www.econbiz.de/10014338320
Saved in:
3
Authentic omnichannel : providing consumers with a seamless brand
experience
through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
4
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
5
Revisiting experiential marketing : a Delphi study
Davey, Andrew
;
Sung, Billy
;
Butcher, Luke
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014447413
Saved in:
6
The mediating role of perceived brand authenticity between brand
experience
and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
7
The role of sensory marketing and brand
experience
in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
8
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
9
User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke
;
Sung, Billy
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
Saved in:
10
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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