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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of brand management : an international journal"
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Marketing management
98
Marketingmanagement
98
Brand management
47
Markenführung
47
Consumer behaviour
41
Konsumentenverhalten
41
Brand
20
Markenartikel
20
Brand image
18
Markenimage
18
Brand architecture
13
Markenarchitektur
12
USA
12
United States
12
Corporate reputation
11
Firmenimage
11
Beziehungsmarketing
10
Luxury goods
10
Luxusgüter
10
Relationship marketing
10
Corporate culture
7
Unternehmenskultur
7
Advertising effects
6
Internet marketing
6
Marketing
6
Online-Marketing
6
Social Web
6
Social web
6
Werbewirkung
6
brand orientation
6
Bibliometrics
5
Bibliometrie
5
Branding
5
Cause-Related Marketing
5
Cause-related marketing
5
Firm performance
5
International marketing
5
Internationales Marketing
5
Psychology of advertising
5
Unternehmenserfolg
5
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39
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4
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Article
94
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4
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98
Aufsatz in Zeitschrift
98
Collection of articles of several authors
4
Sammelwerk
4
Case study
2
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2
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2
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1
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Language
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English
98
Author
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Balmer, John M. T.
4
Spence, Charles
3
Colbert, François
2
Hennigs, Nadine
2
Hirvonen, Saku
2
Laukkanen, Tommi
2
Mizera, Sue
2
Reijonen, Helen
2
Urde, Mats
2
Wiedmann, Klaus-Peter
2
Abimbola, Temi
1
Abratt, Russell
1
Akdeniz, Billur
1
Akram, Muhammad Shakaib
1
Althuizen, Niek
1
Andrews, Demetra
1
Anees-ur-Rehman, Muhammad
1
Areni, Charles S.
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Bailey, Ainsworth A.
1
Balmer, John M.T.
1
Bargenda, Angela
1
Barnier, Virginie de
1
Barrena, Ramo
1
Basso, Frédéric
1
Bastien, Vincent
1
Basu, Rituparna
1
Batinic, Bernad
1
Batt, Verena
1
Baumann, Chris
1
Baxter, Stacey M.
1
Berger, Sebastian
1
Bernal, Pedro Mir
1
Bjerke, Rune
1
Bruhn, Manfred
1
Burghausen, Mario
1
Cahill, Jonnie
1
Calantone, Roger J.
1
Chang, Chun-Tuan
1
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Published in...
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Psychology & marketing
The journal of brand management : an international journal
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
SpringerLink / Bücher
200
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
98
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98
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1
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
2
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
3
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
4
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
5
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
6
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
7
Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir
;
Pecot, Fabien
;
Hudson, Bradford
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
Saved in:
8
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana
Narh, Linda
;
Odoom, Raphael
;
Mahmoud, Mahmoud Abdulai
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10014326925
Saved in:
9
Role of artificial intelligence in marketing strategies and performance
Wu, Chih-Wen
;
Monfort, Abel
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 484-496
Persistent link: https://www.econbiz.de/10014290755
Saved in:
10
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
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