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~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Brand management
Markenartikel
Online-Marketing
Social Web
153
Social web
153
Consumer behaviour
97
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97
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68
Internet marketing
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Wallace, Elaine
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Psychology & marketing
The journal of product & brand management
Journal of business research : JBR
226
International journal of internet marketing and advertising : IJIMA
118
Journal of retailing and consumer services
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
67
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
66
International journal of advertising : the review of marketing communications
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The journal of brand management : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Business horizons
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International journal of hospitality management
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Journal of internet commerce
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Cogent business & management
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Journal of management information systems : JMIS
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International journal of electronic marketing and retailing : IJEMR
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International journal of technology marketing : IJTMkt
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Marketing intelligence & planning
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International journal of contemporary hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of electronic commerce research : JECR
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Journal of advertising research
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Electronic commerce research
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International journal of business information systems : IJBIS
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International journal of e-business research : an official publication of the Information Resources Management Association
26
Journal of hospitality marketing & management
26
Journal of travel and tourism marketing
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of the Academy of Marketing Science
25
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
91
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
3
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
4
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
7
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
8
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
9
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
10
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
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