//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~language:"deu"
~language:"eng"
~subject:"Großbritannien"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Conference proceedings"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Großbritannien
Konsumentenverhalten
United Kingdom
Welt
Consumer behaviour
658
Brand image
135
Markenimage
135
Advertising effects
122
USA
122
United States
122
Werbewirkung
122
Brand management
112
Markenführung
112
Beziehungsmarketing
100
Relationship marketing
100
Social Web
85
Social web
85
Emotion
84
Customer satisfaction
78
Kundenzufriedenheit
78
Brand
77
Markenartikel
77
Experiment
70
Personality psychology
70
Persönlichkeitspsychologie
70
Viral marketing
61
Virales Marketing
61
Internet marketing
56
Online-Marketing
56
Advertising
53
Werbung
53
Psychology of advertising
51
Werbepsychologie
51
Online retailing
45
Online-Handel
45
Dienstleistungsqualität
42
Service quality
42
Einzelhandel
38
Marketing management
38
Marketingmanagement
38
Retail trade
38
Bibliometrics
35
Bibliometrie
35
more ...
less ...
Online availability
All
Undetermined
252
Free
93
Type of publication
All
Article
654
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
Book section
Conference proceedings
Aufsatz in Zeitschrift
663
Collection of articles of several authors
9
Sammelwerk
9
Case study
2
Fallstudie
2
Language
All
German
English
Author
All
Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
2,214
Journal of retailing and consumer services
1,953
Applied economics
1,343
Energy economics
1,184
Journal of international money and finance
813
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
801
International journal of consumer studies
790
Technological forecasting & social change : an international journal
775
International journal of hospitality management
768
Economics letters
765
Applied economics letters
763
Intereconomics : review of European economic policy
761
Journal of banking & finance
730
The economic journal : the journal of the Royal Economic Society
722
Economic modelling
653
Finance research letters
617
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
589
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
The world economy : the leading journal on international economic relations
550
Journal of business ethics : JOBE
524
International Journal of Energy Economics and Policy : IJEEP
507
Climate policy
497
Journal of international economics
483
Oxford review of economic policy
466
The American economic review
454
International review of financial analysis
450
Journal of world trade : law, economic policy, public policy
446
International review of economics & finance : IREF
440
Tourism management : research, policies, practice
437
European economic review : EER
427
Journal of international economic law
424
Management science : journal of the Institute for Operations Research and the Management Sciences
422
European journal of marketing : EJM
419
Journal of international financial markets, institutions & money
405
Food policy : economics planning and politics of food and agriculture
403
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
396
Research policy : policy, management and economic studies of science, technology and innovation
392
The journal of brand management : an international journal
383
more ...
less ...
Source
All
ECONIS (ZBW)
663
Showing
41
-
50
of
663
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
41
The semiotics of emojis in advertising : an integrated quantitative and qualitative examination of emotional versus functional ad dynamics
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1223-1241
Persistent link: https://www.econbiz.de/10014531208
Saved in:
42
Set that record straight! Cardinal line orientations in music album artwork boost market performance and music consumption
Joye, Yannick
;
Fennis, Bob Michaël
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 916-937
Persistent link: https://www.econbiz.de/10014519055
Saved in:
43
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
44
The social side of color : how social exclusion influences preferences for color combination
Mijin Kwon
;
Jeong, Eunmi
;
Youngjee Han
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1649-1667
Persistent link: https://www.econbiz.de/10014555649
Saved in:
45
To buy or not to buy? : the impulse buying dilemma in livestream shopping
Miranda, Sandra
;
Tiago, Maria Teresa Borges
;
Tiago, …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 989-1005
Persistent link: https://www.econbiz.de/10014530871
Saved in:
46
Understanding crowding perceptions and their impact on place experience : insights from a mixed-methods study
Sanz Blas, Silvia
;
Buzova, Daniela
;
Garrigos-Simon, …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1022-1035
Persistent link: https://www.econbiz.de/10014530880
Saved in:
47
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
48
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko
;
Adler, Susanne
;
Rau, Lea
;
Schmitt, Bernd
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Saved in:
49
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
50
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->