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~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Social web"
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Beziehungsmarketing
Social web
Consumer behaviour
197
Konsumentenverhalten
197
Brand management
112
Markenführung
112
Relationship marketing
100
Brand image
79
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79
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51
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Ndubisi, Nelson Oly
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2
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2
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2
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2
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2
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1
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Psychology & marketing
Journal of business research : JBR
777
Journal of retailing and consumer services
613
Industrial marketing management : the international journal for industrial and high-tech firms
443
International journal of hospitality management
300
The journal of services marketing
227
The journal of business & industrial marketing
207
The service industries journal
190
Journal of strategic marketing
179
Journal of the Academy of Marketing Science
175
International journal of electronic customer relationship management : IJECRM
143
Tourism management : research, policies, practice
143
Journal of marketing
141
The journal of product & brand management
138
The journal of brand management : an international journal
136
International journal of contemporary hospitality management
133
Journal of travel and tourism marketing
133
Journal of hospitality marketing & management
125
Asia Pacific journal of marketing and logistics
118
Journal of service research : JSR
118
Cogent business & management
115
Marketing intelligence & planning
110
Journal of service management
109
Journal of marketing management : MM
107
Technological forecasting & social change : an international journal
106
European journal of marketing : EJM
105
International journal of internet marketing and advertising : IJIMA
104
Journal of retailing
104
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Business horizons
99
Services marketing quarterly
91
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
Service business
86
The international journal of bank marketing : IJBM
85
SpringerLink / Bücher
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
International journal of business information systems : IJBIS
74
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ECONIS (ZBW)
113
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31
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
32
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
33
Consumer cynicism in service failures
Tran, Hai-Anh
;
Strizhakova, Yuliya
;
Usrey, Bryan
; …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 346-359
Persistent link: https://www.econbiz.de/10012796107
Saved in:
34
How brand self-disclosure helps brands create intimacy with customers : the role of information valence and anthropomorphism
Huaman-Ramirez, Richard
;
Lunardo, Renaud
;
Vásquez …
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 460-477
Persistent link: https://www.econbiz.de/10012796120
Saved in:
35
Mitigating the negative effects of service failure through customer identification
Song, Jiaqi
;
Huang, Jiexian
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 715-725
Persistent link: https://www.econbiz.de/10013165429
Saved in:
36
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
37
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
38
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
39
"Regrettable-escapism" the negative effects of mobile app use : a retail perspective
McLean, Graeme J.
;
Al-Nabhani, Khalid
;
Marriott, Hannah
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 150-167
Persistent link: https://www.econbiz.de/10012796081
Saved in:
40
Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid
;
Wilson, Alan M.
;
McLean, Graeme J.
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
Saved in:
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