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~isPartOf:"Psychology & marketing"
~subject:"Brand"
~subject:"Konsumentenverhalten"
~subject:"Sponsoring"
~subject:"United States"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Brand
Konsumentenverhalten
Sponsoring
United States
Advertising effects
122
Werbewirkung
122
Consumer behaviour
59
Advertising
40
Werbung
40
Psychology of advertising
24
Werbepsychologie
24
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Celebrity endorsement
17
Celebrity-Werbung
17
Internet marketing
17
Online-Marketing
17
USA
15
Markenartikel
12
Emotion
10
advertising
10
Social Web
8
Social web
8
Sponsorship
6
Cognition
5
Kognition
5
Marketing management
5
Marketingmanagement
5
Perception
5
Target group
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Wahrnehmung
5
Zielgruppe
5
Advertising music
4
Beziehungsmarketing
4
Computerspiel
4
Experiment
4
Gender
4
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English
81
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Bauer, Brittney C.
2
Boeuf, Benjamin
2
Chang, Chingching
2
Choi, Yung Kyun
2
Mishrab, Aditya Shankar
2
Septianto, Felix
2
Wagner, Udo
2
Akturan, Ulun
1
Arendsen, Jolien
1
Arli, Denni
1
Arnold, Mark J.
1
Astous, Alain d'
1
Auschaitrakul, Sumitra
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Bailey, Ainsworth Anthony
1
Baker, Gary A.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Argho
1
Barnes, Bradley R.
1
Barney, Christian
1
Bigné Alcañiz, J. Enrique
1
Boerman, Sophie C.
1
Borel, Laurence
1
Boudewyns, Vanessa
1
Braig, Bridgette M.
1
Briñol, Pablo
1
Bruner, Gordon C.
1
Buzeta, Cristian
1
Carrillat, François A.
1
Casado-Aranda, Luis-Alberto
1
Chang, Yaping
1
Chartrand, Tanya L.
1
Chen, Wei-Fen
1
Cheng, Li-Keng
1
Choi, Sungchul
1
Christodoulides, George
1
Cornwell, T. Bettina
1
Coulter, Keith S.
1
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Psychology & marketing
Journal of business research : JBR
147
Journal of marketing communications
142
International journal of advertising : the review of marketing communications
140
Journal of advertising research
119
International journal of advertising : the quarterly review of marketing communications
113
Journal of advertising : official publication of the American Academy of Advertising
92
Journal of promotion management : JPM
74
Journal of retailing and consumer services
69
Journal of promotion management : innovations in planning and applied research
68
International journal of internet marketing and advertising : IJIMA
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Marketing letters : a journal of research in marketing
43
Journal of marketing research : JMR
40
European journal of marketing : EJM
39
Journal of current issues and research in advertising : JCIRA
36
The journal of product & brand management
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Health marketing quarterly
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Asia Pacific journal of marketing and logistics
29
The journal of consumer marketing
29
Journal of marketing
27
Marketing : ZFP ; journal of research and management
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
The journal of brand management : an international journal
26
International journal of hospitality management
25
Journal of current issues and research in advertising
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of international consumer marketing
23
Marketing intelligence & planning
23
International journal of sports marketing & sponsorship
22
Journal of consumer behaviour : an international research review
21
European journal of marketing
20
Journal of global marketing
20
Young consumers : insight and ideas for responsible marketers
20
Sport marketing quarterly : preferred journal of the Sport Marketing Association
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Journal of the Academy of Marketing Science
18
International journal of pharmaceutical and healthcare marketing : IJPHM
17
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ECONIS (ZBW)
81
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
6
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
7
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
8
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
9
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
10
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
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