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~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Central Europe"
~subject:"Marketingmanagement"
~subject:"Social web"
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Search: subject_exact:"Sponsorship"
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Brand management
Central Europe
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Sponsoring
20
Sponsorship
20
Performance measurement
7
Performance-Messung
7
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
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Grohs, Reinhard
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Deitz, George D.
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Kuanr, Abhisek
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Psychology & marketing
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
17
International journal of sports marketing & sponsorship
14
Journal of business research : JBR
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
International journal of sport management and marketing : IJSMM
12
Journal of sport management : the official journal of the North American Society of Sport Management
10
Journal of advertising research
7
Journal of strategic marketing
7
SpringerLink / Bücher
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
The journal of brand management : an international journal
6
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing communications
5
The journal of product & brand management
5
European Sport management quarterly : ESMQ
4
European journal of marketing : EJM
4
Gabler Edition Wissenschaft
4
International journal of advertising : the review of marketing communications
4
Sport management review
4
Innovatives Markenmanagement
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Marketing intelligence & planning
3
Springer eBook Collection / Business and Economics
3
Strategic Direction
3
AMS review : official publication of the Academy of Marketing Science
2
Die Ökonomie des Sports in den Medien
2
Europäische Hochschulschriften / 5
2
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
International journal of consumer studies
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
8
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1
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
2
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
3
New challenges in sponsorship evaluation actors, new media, and the context of praxis
Meenaghan, John A.
;
McLoughlin, Damien
;
McCormack, Alan
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 444-460
Persistent link: https://www.econbiz.de/10009753702
Saved in:
4
Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10009753703
Saved in:
5
Effects of strategic exiting from sponsorship after negative event publicity
Messner, Matthias
;
Reinhard, Marc-André
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009534087
Saved in:
6
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
7
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
8
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Saved in:
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