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~isPartOf:"Psychology & marketing"
~subject:"Brand management"
~subject:"Marketingmanagement"
~subject:"Sports"
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Brand management
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Sponsoring
20
Sponsorship
20
Performance measurement
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7
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6
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Psychology & marketing
International journal of sports marketing & sponsorship
36
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of business research : JBR
22
Sport marketing quarterly : preferred journal of the Sport Marketing Association
21
International journal of sport management and marketing : IJSMM
19
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
17
Sport management review
16
European Sport management quarterly : ESMQ
15
SpringerLink / Bücher
9
European journal of marketing : EJM
8
International journal of advertising : the quarterly review of marketing communications
7
Europäische Hochschulschriften / 5
6
The journal of brand management : an international journal
6
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
5
International journal of sport finance
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
5
Journal of promotion management : innovations in planning and applied research
5
Journal of strategic marketing
5
Sport, Business and Management : an international journal ; SBM
5
The journal of product & brand management
5
Gabler Edition Wissenschaft
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing communications
4
Journal of promotion management : JPM
4
Marketing intelligence & planning
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Innovatives Markenmanagement
3
International journal of advertising : the review of marketing communications
3
Journal of marketing management : MM
3
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Research
3
The journal of business & industrial marketing
3
AMS review : official publication of the Academy of Marketing Science
2
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
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Arbeitspapiere / Institut für Marketing, European Business School
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ECONIS (ZBW)
8
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1
The simultaneous sponsorship of rival teams : beyond ingroup favoritism and outgroup animosity
Bee, Colleen
;
Dalakas, Vassilis
;
Chen, Johnny
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012796085
Saved in:
2
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
3
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
4
Determinants of community-based sponsorship impact on self-congruity
Quester, Pascale
;
Plewa, Carolin
;
Palmer, Karen
; …
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 996-1007
Persistent link: https://www.econbiz.de/10010206831
Saved in:
5
Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie
;
Meenaghan, John A.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10009753703
Saved in:
6
Effects of strategic exiting from sponsorship after negative event publicity
Messner, Matthias
;
Reinhard, Marc-André
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10009534087
Saved in:
7
Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.
;
Myers, Susan W.
;
Stafford, Marla Royne
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
Saved in:
8
Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
Saved in:
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