//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~subject:"Deutschland"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Government document"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"World"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Social Web
Social web
85
Consumer behaviour
67
Konsumentenverhalten
67
Internet marketing
27
Online-Marketing
27
Virtual reality
26
Virtuelle Realität
26
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
15
Brand management
15
Markenführung
15
Relationship marketing
15
social media
14
Advertising effects
12
Brand image
12
Markenimage
12
Werbewirkung
12
Advertising
11
Werbung
11
augmented reality
11
Brand
9
Markenartikel
9
Online retailing
9
Online-Handel
9
Personality psychology
9
Persönlichkeitspsychologie
9
Website
9
Artificial intelligence
8
Künstliche Intelligenz
8
E-commerce
7
Electronic Commerce
7
Internet
7
Social network
7
Soziales Netzwerk
7
virtual reality
7
Innovation adoption
6
Innovationsakzeptanz
6
artificial intelligence
6
more ...
less ...
Online availability
All
Undetermined
43
Free
18
Type of publication
All
Article
84
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Festschrift
Government document
Article in journal
85
Case study
3
Fallstudie
3
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
85
Author
All
Sauer, Nicola E.
4
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
De Angelis, Matteo
2
Dolen, Willemijn M. van
2
Gustafsson, Anders
2
Krishen, Anjala S.
2
Mahr, Dominik
2
Pitt, Leyland F.
2
Pozharliev, Rumen
2
Veloutsou, Cleopatra
2
Wiertz, Caroline
2
Wirtz, Jochen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Ahn, Sun Joo
1
Akdim, Khaoula
1
Alalwan, Ali A.
1
Alguezaui, Salma
1
Ameen, Nisreen
1
Arnould, Eric J.
1
Añó Sanz, Vicente
1
Badenes-Rocha, Alberto
1
Badrinarayanan, Vishag A.
1
Balabanis, George
1
Balakrishnan, Janarthanan
1
Ballestar, María Teresa
1
Bargoni, Augusto
1
Barta, Sergio
1
Bauer, Brittney C.
1
Belk, Russell W.
1
Berezan, Orie
1
Berthon, Pierre R.
1
Bhattacharjee, Debashree Roy
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
250
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
149
International journal of internet marketing and advertising : IJIMA
143
Journal of management information systems : JMIS
124
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
116
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
90
International journal of advertising : the review of marketing communications
84
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing communications
83
International journal of hospitality management
82
Electronic commerce research
79
Intereconomics : review of European economic policy
77
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
63
Ifo-Schnelldienst
62
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of networking and virtual organisations : IJNVO
60
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
more ...
less ...
Source
All
ECONIS (ZBW)
85
Showing
21
-
30
of
85
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Being observed in the digital era : conceptualization and scale development of the perception of being observed
Lefkeli, Deniz
;
Tulan, Dilan
;
Gürhan-Canli, Zeynep
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1992-2008
Persistent link: https://www.econbiz.de/10013465138
Saved in:
22
An artificial intelligence analysis of climate-change influencers' marketing on Twitter
Ballestar, María Teresa
;
Martín-Llaguno, Marta
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2273-2283
Persistent link: https://www.econbiz.de/10013465187
Saved in:
23
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
24
Transformative privacy calculus : conceptualizing the personalization-privacy paradox on social media
Cloarec, Julien
;
Meyer-Waarden, Lars
;
Munzel, Andreas
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1574-1596
Persistent link: https://www.econbiz.de/10014555632
Saved in:
25
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
26
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
27
Home cooking in the digital age : when observing food influencers on social media triggers the imitation of their practices
Sokolova, Karina
;
Vessal, Saeedeh Rezaee
;
Perez, Charles
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1152-1171
Persistent link: https://www.econbiz.de/10014530981
Saved in:
28
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
29
How do username and avatar affect people's engagement with native advertising on social media : from the self-disclosure perspective
Yang, Yanwu
;
Zhang, Jun
;
Gao, Ting (Lisa)
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1289-1317
Persistent link: https://www.econbiz.de/10014531221
Saved in:
30
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->