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~isPartOf:"Psychology & marketing"
~subject:"Deutschland"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Government document"
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Deutschland
Social Web
Social web
85
Consumer behaviour
67
Konsumentenverhalten
67
Internet marketing
27
Online-Marketing
27
Virtual reality
26
Virtuelle Realität
26
Viral marketing
19
Virales Marketing
19
Beziehungsmarketing
15
Brand management
15
Markenführung
15
Relationship marketing
15
social media
14
Advertising effects
12
Brand image
12
Markenimage
12
Werbewirkung
12
Advertising
11
Werbung
11
augmented reality
11
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9
Markenartikel
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Aufsatz in Zeitschrift
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Sauer, Nicola E.
4
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
De Angelis, Matteo
2
Dolen, Willemijn M. van
2
Gustafsson, Anders
2
Krishen, Anjala S.
2
Mahr, Dominik
2
Pitt, Leyland F.
2
Pozharliev, Rumen
2
Veloutsou, Cleopatra
2
Wiertz, Caroline
2
Wirtz, Jochen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Ahn, Sun Joo
1
Akdim, Khaoula
1
Alalwan, Ali A.
1
Alguezaui, Salma
1
Ameen, Nisreen
1
Arnould, Eric J.
1
Añó Sanz, Vicente
1
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Badrinarayanan, Vishag A.
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Balakrishnan, Janarthanan
1
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1
Bargoni, Augusto
1
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1
Bauer, Brittney C.
1
Belk, Russell W.
1
Berezan, Orie
1
Berthon, Pierre R.
1
Bhattacharjee, Debashree Roy
1
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Psychology & marketing
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
250
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
149
International journal of internet marketing and advertising : IJIMA
143
Journal of management information systems : JMIS
124
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
116
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
90
International journal of advertising : the review of marketing communications
84
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing communications
83
International journal of hospitality management
82
Electronic commerce research
79
Intereconomics : review of European economic policy
77
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
63
Ifo-Schnelldienst
62
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of networking and virtual organisations : IJNVO
60
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
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ECONIS (ZBW)
85
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31
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40
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85
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31
Use of metaverse in socializing : application of the big five personality traits framework
Sowmya G
;
Chakraborty, Debarun
;
Polisetty, Aruna
; …
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2132-2150
Persistent link: https://www.econbiz.de/10014338491
Saved in:
32
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
33
Mapping brand community research from 2001 to 2021 : assessing the field's stage of development and a research agenda
Veloutsou, Cleopatra
;
Liao, Junyun
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 431-454
Persistent link: https://www.econbiz.de/10014290734
Saved in:
34
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
35
What drives sponsorship effectiveness? : an examination of the roles of brand community identification, brand authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
36
Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y
;
Krishen, Anjala S.
;
Anlamlier, Eda
;
Berezan, Orie
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
Saved in:
37
How perfectionism reduces positive word-of-mouth : the mediating role of perceived social risk
Miranda, Sandra de Oliveira
;
Duarte, Maria Margarida
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 255-270
Persistent link: https://www.econbiz.de/10012796094
Saved in:
38
Personal information disclosure on social networking sites
Aboulnasr, Khaled
;
Tran, Gina A.
;
Park, Taehoon
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
Saved in:
39
Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi
;
Peng, Jing-Xiang
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
Saved in:
40
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
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