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~isPartOf:"Psychology & marketing"
~subject:"EU-Staaten"
~subject:"Konsumentenverhalten"
~subject:"Sales promotion"
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EU-Staaten
Konsumentenverhalten
Sales promotion
Consumer behaviour
17
Verkaufsförderung
16
Rabatt
6
Rebate
6
Gesundheitsvorsorge
5
Low-cost strategy
5
Niedrigpreisstrategie
5
Preventive care
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Advertising effects
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Preismanagement
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Pricing strategy
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Prospect Theory
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Prospect theory
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Werbewirkung
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Brand image
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Eating habit
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Einzelhandel
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Ernährungsverhalten
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Experiment
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Frauen
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Gesundheit
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Health
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Markenimage
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Online retailing
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Online-Handel
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Personality psychology
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Persönlichkeitspsychologie
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Preisdifferenzierung
2
Price discrimination
2
Product quality
2
Produktqualität
2
Retail trade
2
Selling
2
Social Marketing
2
Social marketing
2
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20
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20
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English
20
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Chakraborty, Goutam
1
Chang, Chingching
1
Chang, Yaping
1
Chen, Jie
1
Choi, Sungchul
1
Delgado-Ballester, Elena
1
Deng, Huixin
1
Gupta, Sumeet
1
Ha, Young
1
Jiang, Yushi
1
Jin, Liyin
1
Kim, Hee-woong
1
Kim, Moontae
1
Kukar-Kinney, Monika
1
Lennon, Sharron J.
1
Li, Jiang
1
Li, Ou
1
Li, Xinlan
1
Liu, Chun
1
Liu, Sandra S.
1
Massara, Fransesco
1
Meister, Talia
1
Melara, Robert D.
1
Motoki, Kosuke
1
Mowen, John C.
1
Palazon, Mariola
1
Pan, Li
1
Pathak, Abhishek
1
Pavlopoulou, Ismini
1
Pechpeyrou, Pauline de
1
Prendergast, Gerard P.
1
Qian, Da
1
Shilo, Shiri
1
Spears, Nancy
1
Stanyer, Mike
1
Tal, Aner
1
Tal-Or, Nurit
1
Thompson, Edmund R.
1
Vargas, Patrick T.
1
Wang, Xingyu
1
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Psychology & marketing
Kom / Kommission der Europäischen Gemeinschaften
131
Journal of business research : JBR
74
Journal of retailing and consumer services
74
Journal of retailing
53
Journal of promotion management : JPM
47
Discussion paper series / IZA
46
Journal of marketing research : JMR
42
Transfer : European review of labour and research ; quarterly review of the ETUI Research Department
33
Intereconomics : review of European economic policy
32
Journal of marketing
27
Beschäftigung & Soziales / Beschäftigung & Europäischer Sozialfonds
26
Marketing letters : a journal of research in marketing
25
Europe <Luxembourg> / Dokumente
23
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß der Europäischen Gemeinschaften
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of air transport management
21
SpringerLink / Bücher
21
Working paper / National Bureau of Economic Research, Inc.
21
Journal of common market studies : JCMS
20
Journal of promotion management : innovations in planning and applied research
20
EF / European Foundation for the Improvement of Living and Working Conditions
19
European journal of operational research : EJOR
19
WSI-Mitteilungen : Zeitschrift des Wirtschafts- und Sozialwissenschaftlichen Instituts der Hans-Böckler-Stiftung
19
European journal of industrial relations
18
IZA Discussion Paper
18
NBER working paper series
18
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
18
Health marketing quarterly
17
Journal of the Academy of Marketing Science
17
Journal of consumer behaviour : an international research review
16
Journal of marketing communications
16
The international review of retail, distribution and consumer research
16
NBER Working Paper
15
European journal of marketing : EJM
14
Stellungnahmen und Berichte WSA / Wirtschafts- und Sozialausschuß, Europäische Gemeinschaften
14
The journal of consumer marketing
14
The journal of product & brand management
14
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung WZB, Abteilung Arbeitsmarktpolitik und Beschäftigung : Forschungsschwerpunkt Bildung, Arbeit und Lebenschancen
13
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ECONIS (ZBW)
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1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
3
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
4
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
5
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Bring it on! : package shape signaling dominant male body promotes healthy food consumption for male consumers
Qian, Da
;
Yan, Haifeng
;
Pan, Li
;
Li, Ou
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1451-1465
Persistent link: https://www.econbiz.de/10014338292
Saved in:
8
An apple a day brings more apples your way : healthy samples prime healthier choices
Tal, Aner
;
Wansink, Brian
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 575-584
Persistent link: https://www.econbiz.de/10010527112
Saved in:
9
Virtual bundling with quantity discounts : when low purchase price does not lead to smart-shopper feelings
Pechpeyrou, Pauline de
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 707-723
Persistent link: https://www.econbiz.de/10009786041
Saved in:
10
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae
;
Yoo, Jaemee
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
Saved in:
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