//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
~subject:"Online-Marketing"
~subject:"Theorie"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Theorie
Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
Markenartikel
63
USA
62
United States
62
Advertising effects
59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
Customer satisfaction
48
Kundenzufriedenheit
48
Experiment
44
Social Web
41
Social web
41
Advertising
36
Online retailing
36
Online-Handel
36
Werbung
36
Viral marketing
34
Virales Marketing
34
Einzelhandel
32
Retail trade
32
Dienstleistungsqualität
26
Service quality
26
Cognition
25
Internet marketing
25
Kognition
25
Luxury goods
25
Luxusgüter
25
Confidence
24
Vertrauen
24
more ...
less ...
Online availability
All
Undetermined
21
Free
7
Type of publication
All
Article
38
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
38
Language
All
English
38
Author
All
De Angelis, Matteo
2
Pozharliev, Rumen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Adil, Mohd
1
Adler, Susanne
1
Akamatsu, Naoki
1
Alguezaui, Salma
1
Anlamlier, Eda
1
Appan, Radha
1
Ashley, Christy
1
Auschaitrakul, Sumitra
1
Bagozzi, Richard P.
1
Bandyopadhyay, Argho
1
Bargoni, Augusto
1
Bigné Alcañiz, J. Enrique
1
Boon, Edward
1
Breazeale, Michael
1
Buzeta, Cristian
1
Caplliure, Eva-María
1
Carrillat, François A.
1
Chan, Ricky Y. K.
1
Chang, Yaping
1
Chiou, Wen-Bin
1
Das, Gopal
1
De Keyzer, Freya
1
Di Cioccio, Martina
1
Dimoka, Angelika
1
Esmark Jones, Carol L.
1
Filieri, Raffaele
1
Fukuda, Reo
1
Gao, Ting (Lisa)
1
Gebhardt, Gary F.
1
Geng, Lixiao
1
Ghanbarpour, Tohid
1
Giachino, Chiara
1
Givi, Julian
1
Gould, Stephen J.
1
Gupta, Sumeet
1
Gustafsson, Anders
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
243
Journal of retailing and consumer services
194
International journal of internet marketing and advertising : IJIMA
118
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
76
Journal of marketing communications
73
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of industrial organization
62
International journal of hospitality management
59
Economics letters
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
57
The journal of product & brand management
57
Journal of economic psychology : research in economic psychology and behavioral economics
56
European journal of operational research : EJOR
54
Journal of promotion management : innovations in planning and applied research
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
53
Journal of internet commerce
53
Journal of economic behavior & organization : JEBO
52
Journal of marketing research : JMR
49
Information systems research : ISR
48
International journal of electronic marketing and retailing : IJEMR
47
Cogent business & management
42
Journal of marketing
42
Electronic commerce research
41
The American economic review
41
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
40
International journal of consumer studies
38
Technological forecasting & social change : an international journal
38
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
37
Marketing letters : a journal of research in marketing
36
Journal of management information systems : JMIS
34
Journal of marketing research
34
Operations research
34
Journal of electronic commerce research : JECR
33
Journal of promotion management : JPM
33
Journal of the Academy of Marketing Science
33
The journal of brand management : an international journal
33
more ...
less ...
Source
All
ECONIS (ZBW)
38
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
When to present an extended warranty : pre- vs. post-purchasing a product
Kim, Dongeun
;
Nayakankuppam, Dhananjay
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1821-1829
Persistent link: https://www.econbiz.de/10014338327
Saved in:
3
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
4
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
5
How sampling high- and low-quality products affects enjoyment
Stuppy, Anika
;
Van den Bergh, Bram
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 726-740
Persistent link: https://www.econbiz.de/10013165431
Saved in:
6
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
7
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
8
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
9
Pawsitively powerful : why and when pet influencers boost social media effectiveness
Di Cioccio, Martina
;
Pozharliev, Rumen
;
De Angelis, Matteo
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1614-1628
Persistent link: https://www.econbiz.de/10014555635
Saved in:
10
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->