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Consumer behaviour
658
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Woodside, Arch G.
27
Yi, Youjae
22
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14
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13
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11
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9
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9
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Ko, Eunju
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Psychology & marketing
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Physica A: Statistical Mechanics and its Applications
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1221
The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae
;
Yoo, Jaemee
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
Saved in:
1222
The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions
Yi, Youjae
;
Yoo, Jaemee
- In:
Psychology & marketing
28
(
2011
)
9
,
pp. 879-897
Persistent link: https://www.econbiz.de/10009252228
Saved in:
1223
Matching a cause with self-schema : the moderating effect on brand preferences
Ghosh Chowdhury, Tilottama
;
Khare, Adwait
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 825-842
Persistent link: https://www.econbiz.de/10009267750
Saved in:
1224
Matching a cause with self‐schema: The moderating effect on brand preferences
Chowdhury, Tilottama G.
;
Khare, Adwait
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 825-843
Persistent link: https://www.econbiz.de/10009165333
Saved in:
1225
Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
Doyle, John R.
;
Bottomley, Paul A.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 749-762
Persistent link: https://www.econbiz.de/10009241985
Saved in:
1226
Mixed messages in brand names: Separating the impacts of letter shape from sound symbolism
Doyle, John R.
;
Bottomley, Paul A.
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 749-763
Persistent link: https://www.econbiz.de/10009134499
Saved in:
1227
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
1228
Multisensory design: Reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-309
Persistent link: https://www.econbiz.de/10008818874
Saved in:
1229
Older consumers' TV home shopping : loneliness, parasocial interaction, and perceived convenience
Lim, Chae Mi
;
Kim, Youn-kyung
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 763-780
Persistent link: https://www.econbiz.de/10009267756
Saved in:
1230
Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience
Lim, Chae Mi
;
Kim, Youn‐Kyung
- In:
Psychology & marketing
28
(
2011
)
8
,
pp. 763-781
Persistent link: https://www.econbiz.de/10009165336
Saved in:
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