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Consumer behaviour
658
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Woodside, Arch G.
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13
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8
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7
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Psychology & marketing
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53,352
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Physica A: Statistical Mechanics and its Applications
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Chemical marketing reporter
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The American economic review
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16,538
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561
The "you and I" of happiness : investigating the long-term impact of self- and other-focused happiness-enhancing activities
Sääksjärvi, Maria
;
Hellén, Katarina
;
Desmet, Pieter
- In:
Psychology & marketing
34
(
2017
)
6
,
pp. 623-630
Persistent link: https://www.econbiz.de/10011702041
Saved in:
562
Ambivalence, selective exposure, and negativity effect
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
Saved in:
563
Anticipatory savoring and consumption : just thinking about that first bite of chocolate fills you up faster
Black, Iain R.
;
Areni, Charles Scott
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 516-524
Persistent link: https://www.econbiz.de/10011508442
Saved in:
564
B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.
;
Silva, Rui Vinhas da
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
Saved in:
565
Being true to oneself : investigating celebrity brand authenticity
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 410-420
Persistent link: https://www.econbiz.de/10011491940
Saved in:
566
Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products
Moulard, Julie Guidry
;
Raggio, Randle D.
;
Folse, Judith …
- In:
Psychology & marketing
33
(
2016
)
6
,
pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
Saved in:
567
Brand ownership as a central component of adolescent self-esteem : the development of a new-esteem scale
Isaksen, Katja
;
Roper, Stuart
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 646-663
Persistent link: https://www.econbiz.de/10011534733
Saved in:
568
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan
;
Koo, Jakeun
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Saved in:
569
A comprehensive typology of prepurchase, external informations searchers
D'Rozario, Denver
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 982-1005
Persistent link: https://www.econbiz.de/10011602987
Saved in:
570
Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions
Taylor, Steven A.
;
Ishida, Chiharu
;
Donovan, Leigh Anne …
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 814-829
Persistent link: https://www.econbiz.de/10011595462
Saved in:
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