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~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The IUP journal of brand management : IJBRM"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Bibliometrie"
~subject:"Brand management"
~subject:"Marketing management"
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Search: subject:"Markenführung"
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Bibliometrie
Brand management
Marketing management
B-to-B-Marketing
238
Business-to-business marketing
238
Markenführung
187
Lieferantenmanagement
158
Supplier relationship management
158
Relationship marketing
106
Beziehungsmarketing
105
Consumer behaviour
101
Konsumentenverhalten
101
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89
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89
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57
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51
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Uggla, Henrik
11
Melewar, T. C.
4
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3
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2
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2
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2
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2
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2
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2
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2
Mathews, Jose
2
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1
Ahlert, Martin
1
Ahmad, Anees
1
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1
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1
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Qualitative market research : an international journal
The IUP journal of brand management : IJBRM
The journal of business & industrial marketing
Journal of business research : JBR
610
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
262
Industrial marketing management : the international journal for industrial and high-tech firms
210
European journal of marketing : EJM
126
Psychology & marketing
114
Journal of strategic marketing
111
Journal of marketing communications
107
Marketing intelligence & planning
107
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Journal of marketing
84
Journal of the Academy of Marketing Science
81
Springer eBook Collection
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Tourism management : research, policies, practice
62
International marketing review
61
Cogent business & management
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
56
The journal of consumer marketing
54
International journal of contemporary hospitality management
53
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ECONIS (ZBW)
241
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1
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241
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1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Toward a contextualized understanding of inside sales : the role of sales development in effective lead funnel management
Terho, Harri
;
Salonen, Anna
;
Yrjänen, Meri
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 337-352
Persistent link: https://www.econbiz.de/10013539269
Saved in:
4
Word-of-mouth in business-to-business marketing : a systematic review and future research directions
Ishii, Ryuta
;
Kikumori, Mai
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 45-62
Persistent link: https://www.econbiz.de/10014472653
Saved in:
5
Supporting value co-creation through interaction during the pre-purchase customer journey : empirical evidence from B2B HR services
Lassila, Elina
;
Heikka, Eija-Liisa
;
Nätti, Satu
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 63-73
Persistent link: https://www.econbiz.de/10014472654
Saved in:
6
A systematic review of customer behavior in business-to-business markets and agenda for future research
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
13
,
pp. 122-142
Persistent link: https://www.econbiz.de/10014472664
Saved in:
7
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
Saved in:
8
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
9
Social media branding in the food industry : comparing B2B and B2C companies' use of sustainability messaging on Twitter
Garner, Benjamin
;
Mady, Ashraf
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2485-2504
Persistent link: https://www.econbiz.de/10014472003
Saved in:
10
Barriers and facilitators of B2B degree of digital use and brand engagement : an integration of technology and behavioral perspectives
Ghosh, Deviprasad
;
Dash, Satyabhusan
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2793-2810
Persistent link: https://www.econbiz.de/10014472635
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