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~isPartOf:"Qualitative market research : an international journal"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Brand image"
~type:"article"
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Search: subject_exact:"Consumer behaviour"
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Brand image
Consumer behaviour
409
Konsumentenverhalten
408
Einzelhandel
104
Retail trade
104
Brand management
59
Markenführung
59
Beziehungsmarketing
57
Relationship marketing
57
Online retailing
55
Online-Handel
55
Markenimage
53
Food retailing
35
Lebensmitteleinzelhandel
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Brand
33
Market research
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Marktforschung
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Markenartikel
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Customer satisfaction
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25
Electronic Commerce
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Textile distribution
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Textilhandel
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Qualitative Methode
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19
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18
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53
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53
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Melewar, T. C.
2
Sarkar, Abhigyan
2
Aichner, Thomas
1
Aledin, Samil A.
1
Alić, Adi
1
Alpert, Frank
1
Amini, Mehdi
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Arnaout, Jean-Paul
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1
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1
Bianchi, Constanza
1
Bloch, Peter H.
1
Boon Liat Cheng
1
Brandão, Amélia Maria Pinto da Cunha
1
Bryson, Douglas
1
Buchanan-Oliver, Margo
1
Bulmer, Sandy
1
Calvo-Porral, Cristina
1
Caryn Kar Yan Ng
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Castaño, Raquel
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Castellucci, Luciano
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Qualitative market research : an international journal
The international review of retail, distribution and consumer research
Journal of business research : JBR
352
The journal of product & brand management
241
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
53
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1
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
2
Consumer-brand relationships with ai anthropomorphic assistant : role of product usage barrier, psychological distance and trust
Jham, Vimi
;
Malhotra, Gunjan
;
Sehgal, Nidhi
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10014292087
Saved in:
3
Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi
;
Mujkic, Alisa
- In:
The international review of retail, distribution and …
33
(
2023
)
2
,
pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
Saved in:
4
Consumer brand hate : the role of ambivalence
Valenzuela, Consuelo
;
Castellucci, Luciano
;
Trinidad …
- In:
The international review of retail, distribution and …
32
(
2022
)
1
,
pp. 100-125
Persistent link: https://www.econbiz.de/10012873364
Saved in:
5
Brand bullying : from stressing to expressing
Kucuk, S. Umit
;
Aledin, Samil A.
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 60-79
Persistent link: https://www.econbiz.de/10013162191
Saved in:
6
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
7
Exploring user's experience of push notifications : a grounded theory approach
Gavilan, Diana
;
Martinez-Navarro, Gema
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 233-255
Persistent link: https://www.econbiz.de/10013380425
Saved in:
8
Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
Saved in:
9
What drives Kuwaiti consumers to purchase luxury brands?
Mostafa, Mohamed M.
;
Arnaout, Jean-Paul
- In:
The international review of retail, distribution and …
30
(
2020
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10012209765
Saved in:
10
The battle for commercial hearts and minds and the internal brand within a charity shop network in Ireland
O'Callaghan, Edmund
- In:
The international review of retail, distribution and …
29
(
2019
)
5
,
pp. 600-617
Persistent link: https://www.econbiz.de/10012209627
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