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~isPartOf:"Qualitative market research : an international journal"
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Marketing management
17
Marketingmanagement
17
Brand management
5
Markenführung
5
Consumer behaviour
3
Internet marketing
3
KMU
3
Konsumentenverhalten
3
Marketing
3
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2
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Melewar, T. C.
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Aydin, Gokhan
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Baca, Granit
1
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1
Besser, Terry L.
1
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Chebbi, Hela
1
Croft, Robin
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Daniel, Elizabeth
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1
Endo, Seiji
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Farooq, Ayesha
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Filser, Marc
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Gupta, Suraksha
1
Hasan, Mohammad
1
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Ishrat, Irna
1
Jin, Zhongqi
1
Khan, Fateh Mohd
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Kincade, Doris H.
1
Kitchen, Philip J.
1
Kollmann, Tobias
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Le, Kent
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Mauri, Chiara
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Qualitative market research : an international journal
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
192
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
65
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
35
Journal of business ethics : JOBE
35
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ECONIS (ZBW)
17
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17
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1
Modelling of consumer challenges and marketing strategies during crisis
Ishrat, Irna
;
Hasan, Mohammad
;
Farooq, Ayesha
;
Khan, …
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 285-319
Persistent link: https://www.econbiz.de/10014338499
Saved in:
2
Impact of the pandemic on social media influencer marketing in fashion : a qualitative study
Le, Kent
;
Aydin, Gokhan
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014338509
Saved in:
3
Developing internal marketing strategies for measuring and managing employee-based brand equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
4
Experiential design on cause-related marketing : lessons from the fill-the-bottle challenge
Roederer, Claire
;
Filser, Marc
- In:
Qualitative market research : an international journal
25
(
2022
)
1
,
pp. 100-124
Persistent link: https://www.econbiz.de/10013162193
Saved in:
5
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
6
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
7
Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea
;
Gupta, Suraksha
;
Nazarian, Alireza
; …
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
Saved in:
8
Marketing in a time of toxic leadership
Boddy, Clive Roland
;
Croft, Robin
- In:
Qualitative market research : an international journal
19
(
2016
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011535861
Saved in:
9
Entrepreneurial marketing in online businesses : the case of ethics minority entrepreneurs in the UK
Anwar, Muhammad Naveed
;
Daniel, Elizabeth
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 310-338
Persistent link: https://www.econbiz.de/10011598488
Saved in:
10
Place brand management : strategic marketing of cities, regions and nations
Melewar, T. C.
(
ed.
);
Dennis, Charles
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011598698
Saved in:
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