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~isPartOf:"Quantitative marketing and economics : QME"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Internet marketing"
~subject:"Sales promotion"
~type:"article"
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Internet marketing
Sales promotion
Consumer behaviour
327
Konsumentenverhalten
327
Einzelhandel
106
Retail trade
106
Online retailing
53
Online-Handel
53
Beziehungsmarketing
48
Relationship marketing
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Food retailing
37
Lebensmitteleinzelhandel
37
Brand management
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Markenführung
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Customer satisfaction
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Kundenzufriedenheit
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25
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Mainardes, Emerson Wagner
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Wilbur, Kenneth C.
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Erdem, Tülin
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Fisher, Geoffrey
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Gardete, Pedro M.
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Grassi, Alessia
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Quantitative marketing and economics : QME
The international review of retail, distribution and consumer research
Journal of business research : JBR
207
Journal of retailing and consumer services
195
International journal of internet marketing and advertising : IJIMA
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of marketing communications
76
International journal of advertising : the review of marketing communications
68
Journal of promotion management : innovations in planning and applied research
66
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
63
International journal of hospitality management
57
The journal of product & brand management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
International journal of electronic marketing and retailing : IJEMR
51
Journal of internet commerce
51
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
50
Journal of promotion management : JPM
46
Cogent business & management
42
Journal of marketing
41
Journal of retailing
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Electronic commerce research
37
Management science : journal of the Institute for Operations Research and the Management Sciences
36
Psychology & marketing
36
Journal of marketing research : JMR
35
Information systems research : ISR
33
Asia Pacific journal of marketing and logistics
32
The journal of brand management : an international journal
31
International journal of consumer studies
30
Journal of advertising research
30
Marketing intelligence & planning
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
28
Tourism management : research, policies, practice
28
International journal of technology marketing : IJTMkt
27
Journal of electronic commerce research : JECR
27
European journal of marketing : EJM
26
Journal of marketing management : MM
26
Marketing letters : a journal of research in marketing
26
Technological forecasting & social change : an international journal
26
Young consumers : insight and ideas for responsible marketers
26
International journal of retail & distribution management
25
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37
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1
Price promotions, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Are consumers averse to sponsored messages? : the role of search advertising in information discovery
Sahni, Navdeep S.
;
Zhang, Y. Charles
- In:
Quantitative marketing and economics : QME
22
(
2024
)
1
,
pp. 63-114
Persistent link: https://www.econbiz.de/10014515873
Saved in:
3
A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer
;
Grassi, Alessia
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
Saved in:
4
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
5
The relevance of corporate information transparency of the use and handling of customer data in online product presentations
Röding, Tobias
;
Steinmann, Sascha
;
Schmitz, Julian
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
4
,
pp. 405-422
Persistent link: https://www.econbiz.de/10013411671
Saved in:
6
Antecedents of trust in product review blogs and their impact on users' behavioral intentions
Raposo Junior, Antonio Eliezer
;
Mainardes, Emerson Wagner
; …
- In:
The international review of retail, distribution and …
32
(
2022
)
3
,
pp. 266-292
Persistent link: https://www.econbiz.de/10013274269
Saved in:
7
From the store to omnichannel retail : looking back over three decades of research
Hänninen, Mikko
;
Kwan, Stephen K.
;
Mitronen, Lasse
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 1-35
Persistent link: https://www.econbiz.de/10012425331
Saved in:
8
Dynamic effects of price promotions : field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
9
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
10
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
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