Bodapati, Anand V. (contributor); Srinivasan, V. (contributor) - 2006
School of Management
V. Srinivasan
Graduate School of Business
Stanford University
Abstract
A heavily used competitive tactic … promotions that constitute the
store environment. The consumer, however, does not have full knowledge of the store environment
at …, the consumer does have partial
knowledge about the store environment, based on past experience and on price information …